You also want to avoid creating the perception that you need to be a card-carrying Trek expert with an advanced degree in Klingon politics to understand the latest Trek movie or TV show.
I actually think that most Star Trek episodes are fairly accessible to casual viewers, but the notion that "Trek is too complicated" and that you have to be a Trekkie to understand it was something that I used to hear at neighborhood barbecues and birthday parties and such. And it's a misconception that we may have brought on ourselves by obsessing so enthusiastically over obscure points of Trek trivia and continuity.
I think it's possible this happened. And coupled with the over-saturation we got towards the end.
Regarding something said upthread. Yeah, no fan is really bound by continuity. By that I mean series-to-series or series-to-film continuity. You can bail or tune out at any time and focus simply on the things you like. It's certainly done in regard to comics all the time.
Another point: technically Trek has been rebooted numerous times if one really chooses to see it that way.
- "The Cage" (the original version)
- "Where No Man Has Gone Before" (a mild reworking of the original version)
- TOS (1966-1969: a freshening up and fleshing out of the essential concept)
- TAS (1973-1974: a world-building expansion of TOS)
- TMP (1979: TOS as filtered through Robert Wise)
- TWOK-TUC (1982-1991: TOS as filtered through Harve Bennet, Nick Meyer, Leonard Nimoy and William Shatner)
- TNG (1987-1994: a reinterpretation of Gene Roddenberry's concept)
- DS9, VOY and ENT (1993-2005: each an expansion from the TNG concept)