DC is a corporation. They exist to make money.
So instead of a monthly floppy, it's a weekly webcomic? That pretty much means they know it's not going to do well and are only experimenting. Note that Marvel/DC attempts at webcomics have been notably low-key with low volume sales (the Beyond Justice League, movie tie-ins etc)However, this comic is clearly a different beast than the previous one to the point where DC thinks that it will be successful enough to warrant it.
Thank you for making my point.Just because something didn't quite work before doesn't meat it will never work. Just look at how many times Star Trek comics have been cancelled and then started up again.
Isn't Smallville Season 11 just Superman? I mean, are there seriously people who are so enamored of the show and want to read comics, but don't want to read Superman?
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