I offer this "what if" totally out of left field...
What if some big wigs at CBS, after seeing the rise of Donald Trump in the polls, have concluded that negative publicity is not only good publicity, but apparently is great publicity. The more negative, the better.
They've been kicking around the idea of bringing Trek back to TV for several years. Look at this...it's an independent Trek project that has a sizable following considering it's unofficial. Imagine if we made it official? The teaser shows promise. Looks a little like the new Trek films in style. Might work well as a serial series. These guys are swearing they'll do their own thing regardless of what we tell them. You never know what these guys are going to say. They...sort of remind me of...Trump!
I've got it! Let's sue the crap out of them. Let's get the fan community all riled up about this. Maybe we'll catch some big media along the way for it. Go to trial, get all sorts of press during the trial since we know these guys are hot heads. Then at the last minute, we'll settle. During the settlement, we offer these guys a chance to actually produce their series for CBS. Blow their egos up real good. Imagine the headlines...Angry Trekkies Beat CBS, Win Their Own Series. It's so negative! So crazy! It'll be great.
But..but...it get's better! We'll tell the public the show will only be available on our paid streaming app. This will make them even more angry! Once we get close to the premiere, we'll announce it will be on network after all. "Jokes on you, Trekkites." It'll be great. We'll make CBS great again.
CBS doesn't come across as needing amateur tactics to get people to watch their shows.