Re. Ares whatever whatever 2.0 private list management/fundraising and fan films:
Let's make this clear for the studios. Call it Guidelines 2.0, Fundraising Conditions:
Reuse of prior crowdfund-sourced donors needs to count against the crowdfunding total the next time around. Otherwise there is no cap on the ability to work crowdfunding for ever more donors rolled over into the lists, and thus ever more money.
Since it is logistically impossible to audit which people on a private funding list may have been derived from a crowdfunding source, the alternative is to require one of two options for any given film:
1. CROWDFUND ONLY. If you make a crowdfund, you can use your donor list but they have to donate only through the capped crowdfunding mechanism.
2. PRIVATE DONATIONS ONLY. Use your lists and other fundraising mechanisms however you like, but do not use crowdfunding. Stay off those sites for any film you crowdfund.
The following 2 conditions should also apply:
1. NO "FUTURE USE / ROLLOVER / SUPPORT OUR INFRASTRUCTURE" DONATIONS IF THE FUNDRAISER IS FOR A TREK FAN FILM, CROWDFUNDED OR PRIVATE. All fundraising must be for the one current project. No building up a slush fund or spending it on permanent real property infrastucture assets (like a studio or its business or industrial fittings). The funds are exactly for making the film. Want to build up a set of assets for a 'fan film' nonprofit arts organization? Do that separately without mentioning Trek. Want your own for profit studio atop the Trek IP value? The same, and BTW, we won't be so lenient the next time someone tries this.
2. NO OVERLAPPING FUNDRAISERS FOR DIFFERENT FILMS FROM THE SAME GROUP. The goal of the guidelines is to support small groups of hobbyists doing one project at a time, not a big production operation with a bunch of parallel projects.
The net result will be that if private donations can do better than crowdfunding, crowdfunding will be set aside until the donor list needs to be refreshed. Then at least 1 donation cycle to refresh the donor list with new crowdfunding signups alongside remaining donors will occur. It should keep the donation level around the cap so long as the film maker is using crowdfunding to obtain its cash.