It's one thing to not like the reboot and that's a very legitimate stance to take. You don't have to like it and the reasons don't really matter. But to suggest that J.J. Abrams somehow came by all of this good fortune with STAR TREK on good luck, alone, is baseless. It simply isn't true. For one thing, he was hired specifically because of the reason that he could make STAR TREK into a very commercial product. Secondly, Abrams' own production company also has a huge financial stake in these pictures, so his motivation to make STAR TREK larger than life was apparent, right from the onset. It's not about what he wants ... it's about what the audience wants and Abrams knows that. He also knows how to deliver on it - and how!