If anyone here had
Star Trek IV: The Voyage Home on VHS or rented it, this is the trailer they saw before the movie started.
This was several people's first exposure to TNG. And since I started with the movies even though TNG was already on the air when I became a fan, it was also
my first exposure to TNG. And what did we see? Footage from the movies, right toward the beginning! But you know what? I didn't care. I didn't tear it a new asshole. It made me want to watch "Encounter at Farpoint". It did its job.
Flash-forward several years later. Here's the teaser trailer for
First Contact. Do you know what's in there?
Recycled music from the earlier movies. And recycled footage from
Generations, "The Best of Both Worlds" (TNG), and the Battle of Wolf 359 in "Emissary" (DS9).
But my reaction to this, my
only reaction to this was: "I can't wait to see
First Contact!" Okay, not my
only reaction. My other reaction was, "I can't wait to see the Enterprise-E!" I
didn't go, "Oh! Look at that! The trailer recycled footage! Unprofessional! I can't believe this!"
A trailer is meant to build excitement and nothing more. If it has you excited, it did its job. The
Picard trailers made me excited about the series in a way that I didn't think I would be, so it worked. At least for me. But if the small, nitpicky stuff is what you're focused on instead of the overall picture, then the overall picture lost you. So what you focus on informs how effective the trailer was for each person.
This is what sold me on
Picard. It's
the thing that sold me on it.
That had me. I don't care what anyone says,
that's an effective trailer. Period.
And this kept me:
Data looks off
but the whole thing looks off.
Intentionally. It doesn't look right because it's not supposed to look right. It's a dream. And everything in a dream sequence is supposed to look strange in some way. So I say that it still works.