Just speaking personally, books have gotten to where they cost too much. I might be willing to put down $10-plus on a book I know I love, but that's way too much to gamble on. And I would think that impulse purchases would be the brick and mortar stores' bread and butter. I've done a lot of browsing the last few weeks as the sale has progressed, and I can't tell you how many books I've picked up and had this conversation with myself:
"Oooh, this looks interesting. Nice cover. Intriguing title. Let's see what it's about." turn book over/open flap, read synopsis "Now that sounds good. I'd love to read that sometime." eyes drift to $14.95 price tag, brain does 20% discount math "Man, even $3.00 off, that's still $12 plus tax. It doesn't look THAT good." put book back, lather-rinse-repeat
I mean, seriously, what average, avid reader can afford to put out that kind of money to read even 4 or 5 books a month? Nevermind those of us who can go through a TON more. Even at the MMPB $8 a pop, that's still just impractical.
With Borders, they had decent coupons, and with the rewards membership, I was able to get MMPBs for just over $5 each. I can manage that. Now I'm back to hitting the 2 or 3 used bookstores that are within reasonable driving distance once a month or so, hoping to see the castoffs of richer people than I.
"Oooh, this looks interesting. Nice cover. Intriguing title. Let's see what it's about." turn book over/open flap, read synopsis "Now that sounds good. I'd love to read that sometime." eyes drift to $14.95 price tag, brain does 20% discount math "Man, even $3.00 off, that's still $12 plus tax. It doesn't look THAT good." put book back, lather-rinse-repeat

I mean, seriously, what average, avid reader can afford to put out that kind of money to read even 4 or 5 books a month? Nevermind those of us who can go through a TON more. Even at the MMPB $8 a pop, that's still just impractical.
With Borders, they had decent coupons, and with the rewards membership, I was able to get MMPBs for just over $5 each. I can manage that. Now I'm back to hitting the 2 or 3 used bookstores that are within reasonable driving distance once a month or so, hoping to see the castoffs of richer people than I.