"Abstract concept of self" and "recognising a reflection" may be neat cognitive tricks, but to me they don't affect whether something has a right to life.
I do believe that animals have minds, that they have an awareness, ie, they feel information, and have wants, (such as wanting food, wanting social contact, or being curious). So to me, that animal is more than just a mechanical growth; and the presence of mind has has always been enough for me to grant something a right to life.
For the sake of satisfying my hunger for a few hours... I'd prefer to allow that [animal] to continue peacefully wandering around in the field, as it seems to want to do. I feel it is unethical to destroy one life in order to extend anothers. No life is so exalted for that act to ever be ethical, even if it may be commonplace.
In contrast, I consider a vegetable as being life that doesn't have a mind. It doesn't feel information. It is a purely mechanical growth. And while a vegetable (like a tree) can beautiful, and have subjective value for that reason, it's not morally considerable because it doesn't have a mind.
All that was something I reasoned for myself at around 5 years old, choosing to become vegetarian not long after, despite the objections of my parents, who even 20 years on still cannot understand my motives. There was no influence or persuasion by anyone else in me making that decision; it was derived from my own animal empathy.
Whether my attitude is correct or not, I'd prefer to err on the side of compassion. That is one of my virtues.