It was because it was a bad film. Nothing else. Trek films depended on people going back more than once (and the typical Trekker goes back many times). TFF is the only Trek film I went to only once. It was also the last one I went to on opening day. I got the BIGGEST headache in the theater, too! What ruined it for me was that I had read the novelization a couple of weeks before and it was really great. Executing that story turned out to be a whole different matter, however.If you haven't read the book, go get it at a used bookstore and read it. You'll be saying "what a great film this would make if it's just like this".