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A lot riding on the new series' pilot episode....

Warped9

Admiral
Admiral
CBS has its work cut out for them. They not only have to win over a good chunk of viewers with their new pilot episode (to be aired on network television), but they have to do so sufficiently to convince a good number of those who tune in to be willing to subscribe to a streaming service that many might not already be subscribed to in order to continue following the series (this is specifically true for U.S. viewers while those in non U.S. markets will have to wait for now to see how things will unfold).

Despite the impression created by images and programs seen on television and film most people are not living the ideal middle class existence and they might have to weigh the real value of spending another six dollars a month or whether they give something up to afford that extra six bucks.


But getting back to the pilot itself.

TOS was an oddity (by contemporary standards) in that the actual pilot episode that sold the series did not premiere the series. NBC opted to start the season with "The Man Trap" which seemed more like a conventional sci-fi monster story. The actual pilot, "Where No Man Has Gone Before," would eventually be the third episode aired. Regardless the season started with three reasonably decent episodes with polish and the rest is history.

As a pilot episode (if it had indeed been aired first) WNMHGB would have been a very strong lead. It remains arguably one of the strongest episodes of the entire franchise and a fine piece of science fiction storytelling. It delivered on everything NBC had hoped for the show.

TNG's pilot episode was much more problematic. I can't have been the only one turned off by "Encounter At Farpoint." While there were interesting ideas presented in it the execution was rough. I think the A and B plots feels really forced and the show would have been much better served by focusing on only one story. I, and likely others, was so turned off by EAF that I nealry tuned out completely from thre on. I did tune in sporadically during the first season wherein I saw little improvement (in retrospect and rewatches I find there are some decent enough episodes in the first season, but I still think EAF is botched). Things were a little better in second season and with a couple of genuine first rate efforts ("Q, Who?" and "Measure Of A Man"), but TNG wouldn't really gets its legs until the the third season.

TNG benefited from being syndicated from the get-go. If it had aired on network television as is I strongly suspect the series wouldn't have survived. The first season simply wasn't very strong overall. By today's standards it would have been fortunate to last one entire season.

But TNG is something of an early look at what CBS currently faces. CBS is attempting to use Star Trek to really get its streaming service going. It's using Star Trek to help push a new model for watching television just as had been done with TNG. I think it's recognized that CBS' new pilot has to be better overall than TNG's pilot and the first season has to be a lot stronger than TNG's premiere season. Back in 1987 people were already paying for cable or could still watch TNG by antenna from their local station--it didn't involve an added cost to watch the then new show. And given there wasn't that much competition in sci-fi television at the time (and TNG was distinctly different from TOS) helped draw and keep viewers. I don't think that can be counted on anymore.

Today's television audiences (as well as the suits paying the freight) are a lot less forgiving than back in the late 1980s. The new pilot, as well as the subsequent episodes, are going to have to basically knock it out of the park right off. Really devoted viewers will likely hang in, but less invested ones and more casual viewers won't have much patience if the pilot and the series doesn't fly right off.


DS9's pilot was distinctly stronger and more polished than TNG's. It did a good job of setting a distinct tone from its immediate predecessor and setting out ot establish its own identity. DS9 would go on to draw a devoted following, but it doesn't seem to have really resonated with the broader audience. And this despite some ideas common in television today were seen some years earlier in DS9. It does leave one wondering if a show like DS9 would do better introduced today than it did initially. Are there clues in DS9 of things we might see (in terms of storytelling) in the new series?

I emphasize my view of VOY's and ENT's pilots are my own, but they might reflect what many casual viewers might have thought. They were bland. Except for those devoted followers there was nothing really distinct and engaging about the VOY and ENT pilots. And I think they fairely represented their respective series. VOY and ENT were basically TNG redressed and not in the best way. In general they just felt like tired same-old-same-old.


So CBS has five pilot episodes and five subsequent series as some sort of indication of what many might expect from their new Trek series. Those pilots and series, as well as current successful shows, should be ample in informing the new series' creators in regard to what they need to do to be successful.

Of course, no one sets out intentionally to make a bad show. But bad choices can be made by not reading the signposts properly. In that event one could realize too late that what looked like a great idea at the time turned out to be completely wrong in execution.


And so the question is what are the deal breakers? What needs to be done in the pilot and subsequently the series to win you over? Or what could they do that would completely turn you off?

Anyone?
 
I doubt that CBS is worried about losing a single trekkie subscription as a result of the pilot. There are no "deal breakers" in that sense.

What does the pilot need to have to attract new, younger viewers who have no previous interest in Star Trek? That's the pertinent question.

Frankly, if you want younger viewers the first thing to do would be to premiere the show on a broadcast network other than CBS. ;)
 
I doubt that CBS is worried about losing a single trekkie subscription as a result of the pilot. There are no "deal breakers" in that sense.
I think that's true in regard to certain devoted followers. But Trek fans are not all of the same stripe and certainly not all of one mind.

What does the pilot need to have to attract new, younger viewers who have no previous interest in Star Trek? That's the pertinent question.
I don't think it's just younger viewers. I think it's viewers period. Not only Trek fans and SF fans in general, but fans of genre programming as well as perhaps even fans of contemporary drama.

A story idea that grabs you from the onset, or at least early on, and leads you to want to know what happens next. In that sense the pilot is a lot like a feature film. You don't want to leave the viewing shifting in their seat with boredom. In the theatre you have something of a captive audience, but on television boredom is relieved by instantly changing the channel.

Ditto with the characters. There needs to be at least one (and preferably more than one) standout character that really interests viwers and makes them interested in what happens to said character(s).
 
It's definitely a risky business, trying to revive an old franchise. Anyone remember the Night Rider reboot or the Bionic Woman reboot, or the Wonder Woman reboot? No? Neither do I.
 
It's definitely a risky business, trying to revive an old franchise. Anyone remember the Night Rider reboot or the Bionic Woman reboot, or the Wonder Woman reboot? No? Neither do I.
You're right, but I think Star Trek is different. Through successive television series and films it has managed to stay in the public consciouness beyond being a dim memory of a show long out of circulation.

While I wouldn't want the new series to be like it isn't nuBSG is an example of successfully rebooting an old idea?
 
I doubt that CBS is worried about losing a single trekkie subscription as a result of the pilot. There are no "deal breakers" in that sense.

What does the pilot need to have to attract new, younger viewers who have no previous interest in Star Trek? That's the pertinent question.

Frankly, if you want younger viewers the first thing to do would be to premiere the show on a broadcast network other than CBS. ;)

For that reason, I wonder if they'll end up doing a simultaneous premiere on the CW as well?
 
They might. :)

They might even wind up doing some free Internet thing with the first episode only.
 
It's definitely a risky business, trying to revive an old franchise. Anyone remember the Night Rider reboot or the Bionic Woman reboot, or the Wonder Woman reboot? No? Neither do I.
You're right, but I think Star Trek is different. Through successive television series and films it has managed to stay in the public consciouness beyond being a dim memory of a show long out of circulation.

While I wouldn't want the new series to be like it isn't nuBSG is an example of successfully rebooting an old idea?
nuBSG is more an example of making a failed idea work for the first time!

I think that CBS is probably going to look at the Dare Devil and Flash series on Netflix. Those seem to be very successful & are also based on the same subscription formula and are adaptations of existing properties.

As a matter of fact, CBS might be directly capitalizing off those shows. If Al Kurtzman has any direction, I image it's something like: "Make it like Flash or Dare Devil".
 
It's definitely a risky business, trying to revive an old franchise. Anyone remember the Night Rider reboot or the Bionic Woman reboot, or the Wonder Woman reboot? No? Neither do I.
You're right, but I think Star Trek is different. Through successive television series and films it has managed to stay in the public consciouness beyond being a dim memory of a show long out of circulation.

While I wouldn't want the new series to be like it isn't nuBSG is an example of successfully rebooting an old idea?
nuBSG is more an example of making a failed idea work for the first time!

I think that CBS is probably going to look at the Dare Devil and Flash series on Netflix. Those seem to be very successful & are also based on the same subscription formula and are adaptations of existing properties.

As a matter of fact, CBS might be directly capitalizing off those shows. If Al Kurtzman has any direction, I image it's something like: "Make it like Flash or Dare Devil".

Although the first season of The Flash is available on Netflix, it is not a Netflix show. New episodes are shown on The CW along with Arrow. And while I haven't watched much of The Flash, it seems nothing like Daredevil to me other than they are both comic book superheroes.
 
You're right, but I think Star Trek is different. Through successive television series and films it has managed to stay in the public consciouness beyond being a dim memory of a show long out of circulation.

While I wouldn't want the new series to be like it isn't nuBSG is an example of successfully rebooting an old idea?
nuBSG is more an example of making a failed idea work for the first time!

I think that CBS is probably going to look at the Dare Devil and Flash series on Netflix. Those seem to be very successful & are also based on the same subscription formula and are adaptations of existing properties.

As a matter of fact, CBS might be directly capitalizing off those shows. If Al Kurtzman has any direction, I image it's something like: "Make it like Flash or Dare Devil".

Although the first season of The Flash is available on Netflix, it is not a Netflix show. New episodes are shown on The CW along with Arrow. And while I haven't watched much of The Flash, it seems nothing like Daredevil to me other than they are both comic book superheroes.
Which is why you'd have to make it like Flash or Dare Devil.
 
You're right, but I think Star Trek is different. Through successive television series and films it has managed to stay in the public consciouness beyond being a dim memory of a show long out of circulation.

While I wouldn't want the new series to be like it isn't nuBSG is an example of successfully rebooting an old idea?
nuBSG is more an example of making a failed idea work for the first time!

I think that CBS is probably going to look at the Dare Devil and Flash series on Netflix. Those seem to be very successful & are also based on the same subscription formula and are adaptations of existing properties.

As a matter of fact, CBS might be directly capitalizing off those shows. If Al Kurtzman has any direction, I image it's something like: "Make it like Flash or Dare Devil".

Although the first season of The Flash is available on Netflix, it is not a Netflix show. New episodes are shown on The CW along with Arrow. And while I haven't watched much of The Flash, it seems nothing like Daredevil to me other than they are both comic book superheroes.

Whoops, you are correct I must've put them together in my head because Netflix keeps putting them together on my dashboard.
 
It's hard to say exactly what would win me over simply because they could do something I can't forsee. It's easier to think of things that would turn me off although it can depend on degree.

I recall being put off by the advance pics of Superman's new costume for Man Of Steel. And yet I found I still quite enjoyed the film overall. And while many seemed to lament that it wasn't more like the Donner Superman films I appreciated the avoidance of overt camp and making Clark Kent a bumbling doofus.

I know I wouldn't care to see endless character angst. It can have its place, but overdoing it could drive me away. I recall how I tried (on numerous occasions) to try watching Smallville and the endless angonizing over feelings and uncertainties drove me nuts. I kept thinking, "Shut up already and get on with the story, for crissakes!"

Overused technobabble would be another annoyance. I'm not talking about the insertion of occasional tech that at least sounds remotely credible, but the tech nonsense that Berman era Trek became known for is something I hope to never see again.

I know I'm probably in the minority here, but I hope they don't use the JJverse aesthetic. That really bugged me. There are so many different ways to do SF visually it would be nice to see something else with more aesthetic appeal.

A mixture of ages for the characters would be nice. If they're all twenty-somethings that isn't going to bode well to hold my interest.

I would hope for strong writing to give us good drama as well as adventure. If the idea of drama and action is based largely on ship battles and phaser fight scenes then it will get cold for me really fast. I've long felt that Star Trek's best moments have largely been character drama--those moments when characters really shine. One could do worse than look at the basic story template set out for Trek fifty years ago and envision ways to make it contemporary rather than dumb it down.
 
Tie it into the original universe and TOS, al. Do yourself a favor. This way the movies can continue forever and you have no extra baggage to carry with plot holes a starship could go through. It's a deal breaker for me.
 
This is probably being overly pedantic, but here goes; you are using "pilot" episode incorrectly. What you really mean is "premier" episode. A pilot is a one off, trial episode of a new show used to sell the show to a network and/or prove that the show's concept can actually be realized. Given that CBS is already committed to putting a new Star Trek series on CBS All Access, if there was a pilot then it has already succeeded. But, I would think it's much more likely that no pilot episode has been or will be produced.

Having said that, I disagree on the importance of the premier episode. I agree that a strong premier will certainly help, and likewise a bad premier will hurt. But, I expect CBS to produce the entire first season regardless of the premier episodes's reception, the same way Netflix produces their shows an entire season at a time. (However, I don't think CBS will dump an entire season at once the way Netflix does. They need an incentive for people to subscribe for more than 1 month.)

I think the success of the new Star Trek will ultimately depend on how well critics and viewers receive the first season as a whole. If viewers and critics like the show, the positive reviews and word-of-mouth will spread and encourage other people who were unenthusiastic, hesitant, or unaware to sign up for CBS All Access to see the show for themselves.

This has been how all of the critically acclaimed shows on HBO, Showtime, AMC have achieved success and become pop culture phenomena. Game of Thrones, The Walking Dead, Dexter, Mad Men weren't hugely successful shows right after their premiers. But critical acclaim and positive word-of-mouth grew each shows fan base from each season to the next. And in the case of HBO and Showtime, brought them new subscribers for the purpose of watching one show.
 
^^ Then I was under a misconception of how shows in this new model are produced. I thought shows could be tracked by subscription or download and that might be measured in similar manner as ratings.
 
^^ Then I was under a misconception of how shows in this new model are produced. I thought shows could be tracked by subscription or download and that might be measured in similar manner as ratings.
CBS should know exactly how many CBS All Access subscribers watch each episode and how many times they watch it. They should even know if you only watched half of it. They should know whether you are watching it on your computer, an Apple TV, iPhone, iPad, Android, Roku, whatever.

The main reason for cancelling a new show that has low ratings on broadcast television is that you have a limited number of time slots and you are wasting one at the cost of showing another show that could potentially get higher ratings. This opportunity cost does not exist for a show that is delivered over the internet and on-demand.
 
I think much of the pilot's strength will be determined by the level of commitment CBS gives Kurtzman. If they say he is green lighted for a minimum 50 ep run, he can lay the groundwork for a much bigger and more complex story rather than doing a one-off.
 
I just thought of something, what's one of the most succesful shows on the air right now that happens to have main characters that are huge Star Trek fans? The Big Bang Theory! CBS can totally use that to promote the show, the characters mentioning and talking about the new series during the weeks leading up to the premier would be in character and make a lot of sense, the first episode will air on CBS and it would make a lot of sense to air it after The Big Bang Theory.
 
They might. :)

They might even wind up doing some free Internet thing with the first episode only.

CBS will not want to confuse people with an additional preview on CW. They will promo the Trek series and run ads for CBSAA on the CW.
The big question is how much time between the CBS preview and the start of the run on CBSAA?
If CBSAA releases one episode a week then if they wait one week from the CBS network preview it will still be 2 weeks before episode 2.
CBS is not giving away this show for free.
That preview of the premiere will have high ratings and probably have high ad sales. It will probably be 2 hours time slot and have many ads for CBSAA during the 2nd hour.

I wonder how CBS will be selling ads during digital upfronts in May 2016 for CBSAA and for the preview on CBS network?
This year the CBS network ad sales upfronts were on May 13, 2015:
4 PM: CBS Upfront Presentation @ Carnegie Hall,

So we can expect some presentation for ad buyers in mid-May.
I think they may start production in Spring and have some visualFX too to show. Maybe we'll get a leak from someone who sees the presentation...
We will know more in mid-May 2016.
 
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