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1980's Reading PSA Challenge

A

Amaris

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Let's see if we can figure this out. For some time now I have been working on figuring out just who and what this is. My memory is spotty, but someone is bound to know.

There was a public service announcement that used to come on during Saturday Morning cartoons, I believe on ABC. It was an animated monster walking around a pile of books and singing about how reading was important. The only words I remember were something like "now I'm a real book lover" that he would sing, and I have been scouring youtube for this video for months. I have had no luck so far.

Perhaps you know. Perhaps you don't.
Anyone able to answer the challenge?

J.
 
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