I do like the fact that you get two figures for $9.99 and that four of the eight figures in the first wave are color-coded Clones and Battle Droids, so these sets make for excellent army building and diorama fodder considering you can get multiple 212th and 501st troopers and two different droid flavors for just five bucks each, the price of a regular basic figure about ten years ago.
There will be other Mission Series sets later, including a Han and Chewbacca 2-pack based on the original film and the first Death Star, and I imagine once they enter deeper OT territory their appeal will only expand with some people. They have reduced articulation and the plastic's decidedly inferior compared to the more expensive premium/collector figures, but in this day and age $5 isn't a bad deal at all for a Star Wars figure that looks pretty much just like the film character. The critics can say what they want, but these look a whole lot better than the figures we were getting in the late nineties and the very beginning of the 2000's.