If it can continue to match or come close to Star Trek's legs that'll be a great achievement. It's the prospect that its legs will start to weaken, as so many sequels do, that could lead to a gross tens of millions short of Star Trek domestically. That's why studios hope for an increase in the opening weekend for a sequel.I think a lot of this is being overstated right now. In fact Into Darknes is performing almost identically/slightly better than Trek 2009:
1. Trek 2009 performed better than Into Darkness on Friday, however Into Darkness officially opened Thursday so much of the intial demand for the film was met Thursday reducing its Friday take.
2. Since Friday Into Darknes has outperformed Trek 2009 every day. Saturday saw a 24% box office increase vs. 2009's 1% increase. Sunday that number dropped 19.9% vs. 2009's 22.7%. Additionally Into Darkness performed better on Monday as well.
I agree and I haven't stated that it's met or will meet its demise.Reports of the film's demise have been greatly exaggerated.
The same number of tickets sold as Star Trek would lead to a higher gross than $260 million today. Trek isn't as popular as the biggest Marvel films, but it's bigger than others. Star Trek grossed more than Thor, Captain America, and X-Men: First Class, for example, in the domestic market.Sure Paramount would have liked a bigger opening, but as I contended in another post, I think a $250-260 million gross is the max ANY Star Trek film could ever achieve. Sure it's a tentpole franchise, but it nowhere near as popular with mainstream audiences as the Marvel films, Star Wars, or Transformers.
I understand your point, but the film is simply performing virtually identically to Trek 2009. This may just be the "model" for these Trek films with solid, but unremarkable openings, but steady legs.
The thing that will ultimately determine legs here is if Darkness can start recouping some of those numbers of female and younger viewers which didn't show up this week. if it can, then I can easily see this film holding on well into June.
Yancy