Oh, come on. With the rare exception of a Da Vinci Code or Twilight or 50 Shades of Grey now and then, the greater public stays away from books. I don't even see how this is being disputed.
Yeah, I only know a few other people that read. I really didn't think it'd be controversial of me to even say that. Most of my friends' bookshelves contain only maybe 3 Harry Potter books, maybe a bit of Dan Brown shlock and a Beano annual? A conversation about literature would last all of 20 seconds. They're infinitely more interested in films, videogames, music etc.
More to the point, people have made fun of me reading at least twice in the past week alone. It's a completely alien activity to many that somebody would read a book for fun. Most ditch 'em after school.