The thing people seem to be missing is that team movies have been done before Avengers and will be done after Avengers without separate intro movies for the team members. It's just that most other team movies don't portray super powers.
Hell, the "gather the team" storyline is a tradition in some genres like westerns. I think DC can make it work.
Good point. The Seven Samurai, The Dirty Dozen, Ocean's Eleven -- there are tons of movies about assembling a team of protagonists the audience has no prior familiarity with. There are even superhero examples, like Mystery Men and The Incredibles.
The scenario was that Batman and Superman stand on a battle field at the END of their film and Batman goes "Here a 4 new heroes" and then it continues in the new film. So there's no "gather the team" storyline in that one. Only a rock ballad.