Analyzing human society with the very same tools that we use to analyze genes is just another pathetic attempt to make social sciences hard scienes. Obviously there are not, evidence is rarely unambiguous in psychology, sociology, economics, political science or anthropology.
Are they using the "very same tools"? Because I don't see any microscopes or petri dishes involved in this experiment...
Important human concepts like religion, democracy and so on are not voted for or selected by people according to their preferences.
Of course, it's not as simple as that, but you're kinda missing the point again. No one here is saying that this is how memetics works in the real world. This is a model, a simulation, much like evolutionary biologists create computer simulations of biological evolution. However, in this case, as a computer cannot make a taste judgement, they need people to vote. In the real world memetics are driven by much more complicated processes, including subconscious motivation, interaction of individuals and groups with their environments and each other, etc.
This is an misapplication of economic logic in non-economic areas and as I am an economist I have the audacity to point out the limits of my discipline.
I rather stick with continental philosophy if I wanna gain actual insights into e.g. the evolution of religion. When we made the step from pagan to monotheistic religions God became a signifier for the law or the absolute and stopped to be a signifier for fertility, weather, war or whatever.
Impossible to come up with this insight if you play public choice games, not to mention that a simple "people have preferences and influence cultural outcomes of culture via them" ignores a) that human societies have never had a flat power structure and b) all the inisghts into cooperation problems we got from game theory.
Again, you're oversimplifying. Just because you can't comprehend it doesn't mean it's not valid or good science.
But of course I could be wrong and this memetic stuff is great shit. Perhaps you can point out an example of a great discovery made by this discipline?
For some insight into how memetics relates to the development of religious beliefs, see Richard Dawkin's
The God Delusion and
The Selfish Gene. For a more general overview of memetics you can look at the writings of Susan Blackmore, punch "memetics" into the amazon search bar, read the Wikipedia page on memetics (which is balanced, including criticism of the science), or you can google it. These are all very effective ways of educating yourself. Good luck!
Memetics is a very controversial branch of science, and may in the future come to little fruition, but that doesn't mean it should be dismissed out of hand. Every great science was new at some point, some took off, and others crashed into nothingness. But, as is the way with science, each failure taught as much, if not more, than each success.
Dismissing a whole field of research out of hand is foolish: sure these scientists may be wrong, and sure, being a scientist doesn't mean your a genius. But thinking one knows better than a whole group of scientists is a pretty sure sign of idiocy.