Apparently, they also thought the "of Mars" part would scare off women: http://www.comicsbeat.com/2012/02/24/disney-there-is-still-time-to-save-john-carter/
Congratulations, Disney! Instead of a movie title that doesn't appeal to women, you now have a title that doesn't appeal to anyone.
Congratulations, Disney! Instead of a movie title that doesn't appeal to women, you now have a title that doesn't appeal to anyone.