Seriously, I thought we were past this kind of stuff.
I remember when I was little, toys were highly separated in the way they were marketed. If you were a girl, you did not play with GI Joes and other toys like that, or even stuff like X-Men action figures. There was never, ever a girl in the commercials for all the coolest toys. And what's sad is...I almost never asked for the things I wanted most because it was so "clear" to me that I shouldn't. I mentioned that more recently to my parents and they never even knew I was interested in those things...but the message had been so clear I didn't even feel I could say it.
I remember being disappointed when I saw some X-Men sneakers at a shoe store that I really wanted, and being told those were not for girls and things like that were not made for girls.
As a matter of fact, Star Trek has the distinction of being one of the first toy franchises where I saw boys and girls enjoying the same toys. Seems the philosophy of gender equality even got into the way the toys were marketed! We should be proud!
But today I saw something very disappointing and that I thought in 2011 we were past.
I happened to spot a really awesome birthday card for a kid at Walgreens, with a Clone Wars theme. When you pressed the button, Yoda's lightsaber actually lit up and it played the Clone Wars theme!
When I put it back, I noticed that it had come from a rack labeled "BOY BIRTHDAY" and next to it was a Barbie doll or some other princess with enough pink to make me hurl, labeled "GIRL BIRTHDAY."
I so thought we were past that crap.
Granted, at least by 2011 there wasn't a reference in the card to it being for a boy, so at least these days a parent who knew what their little girl really wanted could get it for her without having to do an embarrassing edit job on it...but still. On some level that was just disappointing to find that stereotypes are still going strong, and that's what we're still feeding our kids. :-/
I remember when I was little, toys were highly separated in the way they were marketed. If you were a girl, you did not play with GI Joes and other toys like that, or even stuff like X-Men action figures. There was never, ever a girl in the commercials for all the coolest toys. And what's sad is...I almost never asked for the things I wanted most because it was so "clear" to me that I shouldn't. I mentioned that more recently to my parents and they never even knew I was interested in those things...but the message had been so clear I didn't even feel I could say it.
I remember being disappointed when I saw some X-Men sneakers at a shoe store that I really wanted, and being told those were not for girls and things like that were not made for girls.
As a matter of fact, Star Trek has the distinction of being one of the first toy franchises where I saw boys and girls enjoying the same toys. Seems the philosophy of gender equality even got into the way the toys were marketed! We should be proud!

But today I saw something very disappointing and that I thought in 2011 we were past.
I happened to spot a really awesome birthday card for a kid at Walgreens, with a Clone Wars theme. When you pressed the button, Yoda's lightsaber actually lit up and it played the Clone Wars theme!

When I put it back, I noticed that it had come from a rack labeled "BOY BIRTHDAY" and next to it was a Barbie doll or some other princess with enough pink to make me hurl, labeled "GIRL BIRTHDAY."
I so thought we were past that crap.
Granted, at least by 2011 there wasn't a reference in the card to it being for a boy, so at least these days a parent who knew what their little girl really wanted could get it for her without having to do an embarrassing edit job on it...but still. On some level that was just disappointing to find that stereotypes are still going strong, and that's what we're still feeding our kids. :-/