Looks like UKTV are wanting a female orientated channel to compliment Dave's Male channel.
Don't know about anyone else but I'd rather see Watch, GOLD or even Alibi there, but at least it's another proper channel on freeview and not a shopping channel or a dial-a-wank channel.
From C21 Media
Lifestyle channel Really will become UKTV's third free-to-air network when it launches on digital terrestrial platform Freeview this summer.
Currently only available on pay-TV providers Sky and Virgin Media, Really will join stablemates Dave, UKTV's entertainment channel, and factual content-led Yesterday on Freeview.
Female-skewing Really, which launched May 2009, will replace catch-up channel Dave Ja Vu from August 2, broadcasting from 08.00 to 02.00 every day.
Clare Laycock, interim director of lifestyle and channel head of Really and Home, said its schedule would be packed with "guilty TV pleasures," including US imports such as Tool Academy and Celebrity Rehab with Dr Drew. UK content will include BBC3 titles Snog, Marry, Avoid and Bizarre ER.
She added: "There is so much untapped potential with this channel and with a more prominent shop window to show off our wares, we'll be looking to maximise Really's potential."
Don't know about anyone else but I'd rather see Watch, GOLD or even Alibi there, but at least it's another proper channel on freeview and not a shopping channel or a dial-a-wank channel.