Sky have out bid BBC for seasons 5 and 6 of Mad Men, to add to their recently acquired HBO catalogue. They've also decided to put these acquisitions on a new channel Sky Atlantic, which will be part of their basic Variety pack for £19pm.
From The Guardian
BSkyB is to launch a new subscription channel, Sky Atlantic, that will be home to US imports including Mad Men, Boardwalk Empire and Treme.
The new high definition channel, which is available to subscribers for £19 a month as part of Sky's Variety Pack, will launch early next year.
Sky Atlantic will have the UK TV premieres of HBO shows including Martin Scorsese's critically lauded prohibition era drama Boardwalk Empire and The Wire co-creator David Simon's new show, Treme.
BSkyB also confirmed today that it has secured the exclusive UK broadcast rights to AMC's Mad Men from next year's series five for the life of the show. MediaGuardian.co.uk revealed that Sky was on the verge of snatching Mad Men away from the BBC last night. Mad Men will also be broadcast on Sky Atlantic.