Every 60 years or so...
http://movies.yahoo.com/feature/mov...roes-might-not-be-such-super-role-models.html
http://movies.yahoo.com/feature/mov...roes-might-not-be-such-super-role-models.html
Study: Superheroes Might Not Be Such Super Role Models
by Mike Ryan · August 3, 2010
What's that you say? A rogue vigilante, who dons a mask at night to fight crime while using illegal weapons, with no endorsement from local law enforcement authorities, may not be a good role model for young boys?
Incredulity aside, it turns out that even some of the "nicer" comic-book heroes might not be so good for the kids. That's the conclusion of a new study of current superhero movie characters (how does one apply for this job?). The researchers behind the study shared their findings at the American Psychological Association convention this past Sunday. What's most surprising about the results of the study is that it doesn't necessarily vilify all of these powerful characters -- just modern-day superheroes. The superheroes your parents watched and read many moons ago? Those guys were just fine.
Sharon Lamb from the University of Massachusetts-Boston, who spoke on behalf of the study, explained: "Today's superhero is too much like an action hero who participates in non-stop violence; he's aggressive, sarcastic, and rarely speaks to the virtue of doing good for humanity. When not in superhero costume, these men, like Iron Man, exploit women, flaunt bling, and convey their manhood with high-powered guns."
Iron Man, Lamb's example of a modern-day superhero, debuted in March of 1963 in issue number 39 of "Tales of Suspense." In 1979, the Iron Man story went through an arc known as "Demon in a Bottle," which portrayed Tony Stark's (Iron Man's true identity) battle with alcoholism. That storyline was later loosely adapted into the two "Iron Man" movies.
There is a valid point within the research that young boys who don't have real-life role models may turn to their movie idols to compensate for their lack of guidance. Especially considering that a slew of these comic-book demigods -- Peter Parker as Spider-Man; The X-Men -- are themselves considered outsiders in their personal lives. The problem is, of course, that real-life humans haven't been bitten by radioactive spiders or developed mutant powers. As the researchers discovered, this leads to problems when movie marketing can "take advantage of boys' need to forge their identity in adolescence and sell them a narrow version of masculinity."
Lamb's research concluded there are only two types of personalities that today's boys have the option to aspire to: the aforementioned superhero or the cracking-wise slacker. (What, no vampires?)
Doing her best to channel the character of John Bender's dad from "The Breakfast Club," Lamb explains her findings about on-screen slackers thusly: "Boys are told, 'if you can't be a superhero, you can always be a slacker.' Slackers are funny, but slackers are not what boys should strive to be; slackers don't like school and they shirk responsibility. We wonder if the messages boys get about saving face through glorified slacking could be affecting their performance in school."