Exactly--I was talking about comic books, which are most definitely five-minute fluff.
As I've already said, that's an inane generalization. Comics are not a style or a genre. They're a
medium in which many different kinds of stories can be told. There's as much diversity in comics as there is in books, plays, movies, TV shows, etc. It's ludicrous to assume that every single work ever created in a given medium is identical in content, substance, or quality.
Yes, there are comics that are fluff, just as there are movies, TV shows, books, etc. that are fluff. There are also comics that are brilliant, deep, sophisticated, thought-provoking tales, just as there are in any other medium. And there are comics that are everything in between those extremes, just as in any other medium.
Yes, some comics these days are so decompressed and art-heavy that they can be read in five minutes. But plenty of other comics are told in a more condensed form or with more verbiage, and plenty require more thought and care to process. I've generally found over the years that a typical comic book takes around 12-15 minutes to read, give or take, and I tend to read them fairly quickly, not lingering on the art. It depends on the particular book, the particular author and artist, the particular publisher, decade, etc. And then there are various different formats behind the typical 22-page single issue: graphic novels, manga-style digests, etc. It's a medium, not a single style. It's nonsense to equate the medium with the nature or worth of the material.