CBS's current use of Trek is primarily as a prop for The Big Bang Theory, which makes fun of smart people...
Or at least of people whose self-concepts are overly involved with how smart they think they are, which is rather the point of the joke on several of the characters...
JJA Trek, which makes smart people sick to their stomachs.
I like JJTrek a great deal. Would you like to elaborate?
OK, it may not upset creative Englishy/writer/artistic smart people, but most of my in person 'smart people' friends are science types (as in The Big Bang Theory) and especially physics and math types, with a few doctors, anthropologists and genetic research scientists thrown in, and old Trek made a few adjustments to reality, (e.g., Warp speed, you hear the spaceship pass in the silence of space...) but then tried to stay within the laws of physics and science enough that they could tell a relevant story (e.g. emergence) that was of real interest. JJA Trek, with it's Red Matter, placement of a black hole inside a planet (why? Couldn't it suck it up just as efficiently from the surface?) and treatment of human physiology (e.g. Scotty) in a way that gave Roadrunner Cartoons a run for their money, ... I'm sorry, I'm glad you liked it. Really, I'm sure I can't spoil it for it, but I also ... well, I've already explained this in my review of the movie.
I shouldn't have put it that way. They now use Trek as an attack on science and science types. Obviously, there are smart people who are not science types, smart people who HATE science types. There are smart people to run the Southern Baptist Convention and object to evolution. I consider the kids who are producing Star Trek: New Homelands friends, and they object to evolution.
Anyway, I'm sorry. I was thinking of the aspects of Trek which appealed to the science community. The science community is so happy to have any exposure that even Lisa Randall has appeared on Big Bang Theory, which I think is a shame.
Anyway, you are entitled to think that science types are stupid, and only artists are smart.