Yeah, the setting covers a lot of incidental things, but you're right: Michelob in the dialogue is completely gratuitous. No defending that.Plus the Michelob beer (mentioned by name) at the pizza place and the Chevrolet truck (seen multiple times) and the Pacific Bell Yellow Pages and a USA Today newspaper rack. But I would think the rules would be a touch different in a film that takes place in the 20th Century.Devon said:"The Voyage Home." (And yes it counts, and yes it was product placement.)
(Why can't some good beer companies pay for product placement, at least?

Sorry if I wasn't clear: I meant in this movie. Winona was shown (for the first time ever, in fact), but never actually named on screen (even though her name was in the script). Sam wasn't on screen at all; he was left on the cutting-room floor.I'm going to assume you meant to say George instead of Sam, since Sam was named when we saw him in Operation Annhilate.And it's especially odd that you mention Winona and Sam, since I'd already pointed out that neither one was named on screen.
Excellent point, and the first time I've heard that mentioned. It's amazing how even all these months later, more plot glitches in this film keep being discovered!...Regarding the supernova, the film states that the Red Matter was needed in order to create a black hole that would stop it. But the Romulans themselves are fully capable of creating their own artificial singularities, which they use to power their ships, so what do they need the Red Matter for in the first place?![]()
Perhaps you're not reading all the posts here. Do you really mean to suggest that Pike (and thus by extension the writers) meant to refer to the Federation (not just Starfleet) as an "armada"?Or *gasp* he meant it!
When someone brings up a point of discussion about which they care (and, given available evidence from past debates, about which a great many others also care), saying "nobody cares" really isn't a relevant response. (Lots of people don't care about anything that happens in the U.S. Congress, either, but that doesn't mean it's not worth debating among those who do.)Devon said:To clear this up: The reasoning for it being built on the ground isn't important. There would be zero reason to explain why it is the way it is because it is there for about all of 5 seconds. The important part of that scene was Kirk's turning point and seeing his future. ... I mean do you honestly think that many people care? They don't. Also how is it important to the story? ... It seems to be of little importance to anyone else for that matter. Therefore the writers knew what worked and went for it.
IMHO, building a starship on Earth (much less in Riverside, Iowa) seems staggeringly counter-intuitive, even if I didn't know that past Trek canon indicated far more logical space-based construction. For story purposes it's obviously convenient to have it in Kirk's hometown, thus enabling that symbolic beat you describe, but that doesn't make it any more plausible. Therefore, a line or two of dialogue to explain that implausibility would have been welcome, rather than just expecting viewers to swallow it as-is.
That's a problem with a lot of what's in this movie, actually: something may make sense in metanarrative terms given our knowledge of what the filmmakers were trying to accomplish, but it doesn't make sense within the story. One kind of reason is not a substitute for the other.
Decent SF stories routinely find ways to explain things to readers/viewers that are taken for granted by the characters themselves. Likewise decent historical fiction, etc., and essentially every other genre that's not present-day mimetic. There's nothing unusual about this. It's just good storytelling.Devon said:Not at all. I didn't think it would be hard to figure that some changes would happen because of an alternate timeline (like anything else in Trek in which this occured.) Plus how would some of these "changes" be explained? The people of this timeline aren't even aware of the changes until 3/4 of the way through, or 25 years after they started. That's what you need to understand. To them, the Enterprise looks the way it's supposed to, it's built on the ground because it's supposed (which obviously caused no problems,) etc. Therefore there are no changes to have to explain.
Ah, the old "if the critic is so smart why didn't he write something better" argument.Devon said:You're making all these claims that the writers "should do this" or "should do that" as though you're some sort of self proclaimed authority figure on how to write, but have offered little reasoning or solutions to doing so yourself.

I try to extend a lot of benefit of the doubt to storytellers, knowing that it's not as easy as it looks. Nevertheless, to my eyes Abrams, Orci & Kurtzman frankly wore out that benefit before the first act of this movie was over. There's a point of diminishing returns beyond which the effort required to think "well, this must be serving the story somehow, even if it seems stupid" is just more trouble than it's worth....I dont like making accusations like "careless stupidity". I've no idea what the thought process behind a creative decision might be. They might be perfectly aware that the science is bad but went with it any way for any number of reasons. We dont write or produce movies ( well I know I dont) so I'm not sure I can always differentiate bewtween "stupid" and needs of the medium/story/visual presentation or impact. But I'm the generous sort and the world's negative enough.