Totally different... but similar except more contemporary.
CW is interested in Teen girls, not exactly a fanbase Star Trek is known for.
Walter Koenig was a featured celebrity of teen magazines like "Fifteen" and "Tiger Beat" in the 60s, as was Wil Wheaton in the 80s. When Wheaton was on TNG, his fan mail supposedly outnumbered everyone else's.
From teen girls.
That's funny... I remember when I was about 13 and watched early TNG on TV, and had conversations in school with other girls about the guys on the show, girls had crushes on Riker or Data, but nobody even mentioned Wesley!
And I'm pretty sure, based on IMDB and some other forums, that ST09 was quite popular with teenage girls.
What would you need to attract a lot of teenage female audience? I would guess, something like this:
- A few attractive and appealing male characters (which doesn't mean that the entire male cast has to be 'young and hot') - preferably hire female writers who are more likely to know what the majority of women would actually find appealing (male writers and producers seem to get that wrong a lot of the time)
- At least one identifiable and sympathetic female character, preferably more; not treat them primarily as sexpots, which doesn't mean that they can't be attractive and sexy
- Not suffocate the story in technobabble
- Some attention given to relationships between the crew, including a romance or two, but that doesn't mean that this is all a show needs to be about: contrary to popular opinion, it is not ALL that females, even teenage ones, care about.
Then again, I'd say that at least some of previous Star Trek didn't do bad on most of these points, even though I'm not sure that any of them did great on all, but the popular opinion seems to be that Trek audience is mostly made of male nerds, so what do I know?