NBC's plan for emerging from the Late Night Show War:“The two weeks the Olympics are on are going to be a cleansing moment for NBC.”
The 2010 Winter Olympics: One enormous colon blow for NBC.

So they say. I can only speak for myself, but long after the olympics are over I'll be noticing Conan still isn't on TV (new shows, anyway).
Read as:
"NBC hopes people will forget the assfucking of a three ring circus that took place between comedy hosts for two weeks while the olympics are on."
After all, everyone forgets everything after two weeks, right?