Set in the time frame of TOS
But still just a reboot.
Do you know what "reboot" means? A "reboot" is anytime something gets started up again.
Star Trek: The Motion Picture was a reboot.
Star Trek II: The Wrath of Khan was a reboot.
To an extent,
Star Trek: The Next Generation and subsequent spin-offs were reboots.
Every time there is a new James Bond actor, there is a reboot.
That's not what "reboot" means in terms of fictional works. You can't draw a 1:1 relationship between computer-ese terminology and this.
A better "computer-ese" term might be "reinstalling Windows from scratch."
It's widely accepted that a "reboot" means dropping off everything but the central ideas (or rather, what the people doing the reboot believe are the central ideas) but tossing out anything which they don't care for, or believe is "non-beneficial."
The problem lies with this - who gets to determine which parts are thrown away? And what parts get thrown away?
Most of the time, the concept is to make it recognizable (sometimes, as with the "Lost in Space" movie, they didn't even bother to do that) while removing bits which the people behind the "reboot" think don't work.
The danger in doing that with a popular fictional universe which has gained a nearly mythic position in the minds of society (I'd say more people know more about Star Trek than, say, know about the Illiad, for example), you're risking alienating audiences by throwing away elements which they LIKE, and which (to them) are central to the experience.
That's what's happened here, IMHO. Elements were thrown away, which shouldn't have been, and NEEDN'T have been. There was no real reason to make many, many of the changes we saw here, except (as has been repeated) an evident lack of respect for the source material.
To me, the "look" of things matter... a lot... but that's all set-dressing, and had the movie been tremendously well-written I could have accepted that as part and parcel of the "alternate reality" bit.
The change in appearance of the Enterprise, in and of itself, can be justified as "alternative reality." Sure. But the NATURE of the changes... using details from the TMP model, which look EXACTLY like those features, but are functionally unrelated to those features (see phasers on the Enterprise, just for example). I'd have liked it better if they'd left off the "TMP-ish details" COMPLETELY, rathar than having them there but ignoring WHY they were there. "Style versus substance" is how I describe that mindset.
And that's how I describe this entire movie. It was style over substance, and the style wasn't a style I liked, so it fails in BOTH categories as far as I'm concerned.
Yes, there were "ticket-punch" moments of recognizable "Trek-geek throwaways" but seriously, guys... imagine if this movie wasn't a Trek movie at all. Imagine that you were watching some this movie but it ENTIRELY lacked the Trekkish elements (which were few). Change the uniforms. Change the names of the characters. Change the exterior of the ship even more, so that it doesn't even MARGINALLY resemble the TOS ship. Would any of that really, truly have changed the movie at all, as far as your ability to enjoy it was concerned?
If the answer is "yes," then what you're saying is that you were pandered to as a fanboy, and only a subset of "fanboys" no less, and the movie really wasn't effectively focused on the non-fans (as the common claim seems to be).
If the answer is "no"... if you'd have enjoyed it just as much without any of the "TOS-ish" elements that were sprinkled in throughout... then, what was the point of using those TOS-ish elements at all? If the creators really wanted to make a new story with new characters in a new setting where you can do whatever you want(which is the whole argument that's being made, over and over, after all)
, why not just be honest about it and actually do so?
Again... this film was a "changeling." It's supposed to initially fool us into thinking that it's "TOS," but it's not.