..but that's putting Trek on a pedistal, don't you think?^ I disagree, at least somewhat. It uses cliches, of course - all TV does - but it often (though not always) rises above cliche. That's one of the things I like about it. That's why it's a little disappointing to me when it goes back to the same old, same old.
That's were peoples disappointment comes into play by doing so.
Trek has yet to rise above stereotyping Earth cultures, should we really expect it to be above using sex as a marketing tool?