If no one ever bought something they came across without setting out to find it, there'd be much less of a point in having storefronts.
I'm not slamming casual browsers, but none of
us are in a position to help those who can't help themselves. You're talking to a librarian here; browsers are my business. But the mute browser is a difficult nut to crack.
Tempting the casual would-be book buyer is a matter for the S&S marketing people and the bookshop managers. A group of avid fans on the Internet can't do anything about matching casual browsers with ST novels, so it's pointless for us to feel concern for them.
Look, we could all agree to go to every shop and demand that they buy in all the latest ST novels, plus a smattering of older still in-print titles but, if all that does is cause most of the books to gather dust in bookshops, all we've proven is that ST doesn't sell. Obviously, ST books just don't race off the shelves the way they used to in the early 90s. Avid/completist ST readers have long-ago secured their most reliable source of fresh ST novels.
It doesn't matter if every bookshop in Sydney stocks ST novels,
I already have my regular supplier (and a permanent order for one-of-each-new-title to be put aside for me), so I can't be supporting any of the other shops.
In any case, many general bookshops around here
did get in multiple copies of all the recent ST titles, and they've sold quite well. Simon & Schuster Australia seemed to have supported the movie well. But not every chain is going to be convinced that their clientele wants ST novels in large quantities.