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Star Trek XI has failed... Trek Lit

Knowing the movie's coming out for 2+ years, and being given 5 more months definitely could have translated to a few more reprints and getting some more books on the shelves from Pocket's end. As per the editorial crisis, finding the files of an out-of-print book to have it sent to a printer doesn't require that much effort. And depending on how Pocket is structured, that decision / work wouldn't even be in editorial but production / design.
Yes, but keep in mind that Pocket already dipped into that well in 2006 when, for the 40th anniversary of Star Trek, they reprinted four TOS books at a lower price point.

They utterly tanked.

Bookstores look at past sales history when they order books. They weren't going to order based on how a movie might do, they were going to order based on what these types of books did the last time they were released. And the last time they were released they sold for shit.

As to your second point, as Ian said, that is not at all true, and editorial's involvement in a reprint is almost as time-consuming as it is for an original novel.


And as Jim Kirk famously said, "Risk is our business."
Spoken like somebody who's never actually worked in book publishing. :lol: Trust me, publishers hate risks. Risks tend to cost money....


Publishers offered bookstores tons of Watchmen crap. I know this, because I can walk into a bookstore today and find a metric fuckload of it. Publishers and bookstores gambled on Watchmen. They didn't know if it was going to be a success or not. They took a risk. It's their business.

It's clear that bookstores didn't gamble on Star Trek. The question is -- did they not gamble on Star Trek because they thought it would not be a success? Or did they not gamble on Star Trek because Pocket gave them nothing to gamble with? Based on the quantity of Watchmen crap I still see, I'm inclined to believe the latter.
Your comparison doesn't really hold up for a number of reasons, the primary one being that there wasn't an entire section of the bookstore devoted entirely to Watchmen prior to this year. For all that JJTrek is rebooting and bringing Trek to a new audience, it's still a 43-year-old franchise that is familiar to lots of people (hell, half the lines and images in the film practically relied on familiarity with the original series and the first six movies). It's an existing popular property, one that has served Pocket in good stead since 1981.

That's a sure thing. The new movie was a risk. So Pocket's attitude -- especially in light of a sharp economic downturn and a halved staff -- was to play it safe.

Mind you, I'm not saying they did the right thing or the wrong thing. I merely think that it's important to understand the thinking behind the decisions.

And again, it's possible that they wanted to do more -- a making-of book or some such -- but were not given the access they needed to do that. They did have one book that was specifically designed to be released at the same time as the movie as a primer for new fans -- Star Trek 101 -- and then Paramount moved the movie after the book had been solicited....
 
It's too bad that the 2006 reprints didn't sell too well. I loved them. Perhaps most of the book-buying fans already had those titles, and the general public was thinking too much of Enterprise and Nemesis?

Relatively speaking, were the Signature Edition omnibus volumes successful? That seems like a pretty good format for new fans to get their feet wet, and bookstores love their trade paperbacks these days.
 
It's clear that bookstores didn't gamble on Star Trek. The question is -- did they not gamble on Star Trek because they thought it would not be a success? Or did they not gamble on Star Trek because Pocket gave them nothing to gamble with? Based on the quantity of Watchmen crap I still see, I'm inclined to believe the latter.

The difference between Watchmen and Star Trek is that the buyers had almost nothing to judge Watchmen's potential sales on, other than the sales pitch they were getting from the sales reps. With Trek, on the other hand, the buyers can call up reports, see what their sales were when Nemesis came out, when Insurrection came out, and use that to predict what a new Trek is going to do to their backlist sales.

Another big difference: Watchmen released the first week of March, which means the buyers did their buying before realizing what an unholy disaster the holiday sales season would turn out to be. After Christmas, of course the stores weren't going to take gambles, particularly when they have the data to determine the odds are against them.

As for Pocket not giving bookstores to gamble on... what would you have had them offer? JJ's set was all but hermetically sealed, so a non-fiction tie-in would have been difficult at best, even if Pocket were to throw caution to the wind re: their recent history with non-fic. Or, backlist titles that have no direct connection to the new movie, and in fact might have ended up being completely contradicted by the big "this is not your father's Star Trek" movie?

I think even Jim Kirk would've said, "Fuck, I ain't risking that," and instead ordered up on Angels & Demons.
 
It's too bad that the 2006 reprints didn't sell too well. I loved them. Perhaps most of the book-buying fans already had those titles, and the general public was thinking too much of Enterprise and Nemesis?

Relatively speaking, were the Signature Edition omnibus volumes successful? That seems like a pretty good format for new fans to get their feet wet, and bookstores love their trade paperbacks these days.
The Signature Editions also did poorly (the second set were scheduled before the returns came in on the first batch).

Something I wanted to add is that one of the reasons why you still see all those Watchmen books in the stores is because they aren't flying off the shelves. Aside from the original Moore/Gibbons graphic novel, Watchmen stuff hasn't been setting the world on fire much. (And neither did the movie....)
 
Something I wanted to add is that one of the reasons why you still see all those Watchmen books in the stores is because they aren't flying off the shelves. Aside from the original Moore/Gibbons graphic novel, Watchmen stuff hasn't been setting the world on fire much. (And neither did the movie....)
The one Watchmen book I wanted was Steve Moore's novelization. And the director had that canceled so as not to antagonize Alan Moore. Ironically, the cancellation antagonized Alan Moore, who knew that Steve Moore, a longtime bud (and his mentor way back in the day), really needed the money from the novelization.

The rest of the books didn't interest me. Except for Watchmen and Philosophy, and I really should have known better. It's not that good.
 
orry, I don't see that the society has changed that much from TOS to Trek 09. Maybe you do. Okay--we see it differently. If it has changed so much that we won't recognize the humanity in these folks and need to focus on what the Federation is like without Vulcan.... I just don't buy it. CAN you have a book that focuses on that? Sure. Can you have one that doesn't? Sure.

None of that has anything to do with what I'm saying. I'm not saying there's been a profound change in the society. I'm saying that if you want to tell a story that's set in this continuity, it makes sense to ground it in the things that make this continuity distinct. I'm saying that the characters' history, including the broader tapestry of the society they occupy, has an influence on their characterization -- not necessarily a monumental one, but one worth taking into account.

Look at Sam Raimi's Spider-Man movies. In each of the first two films, there's a scene where average, everyday New Yorkers band together to help Spidey when he's in trouble, because New Yorkers take care of their own. In the series as a whole, Spidey is more popular and beloved by the public than he is in the comics. Would those movies have been the same if 9/11 had never happened? If New Yorkers hadn't been through that experience that reinforced their sense of community and their admiration for heroes and rescuers? I remember a time when the stereotype of New Yorkers was that they just walked past and ignored it when someone needed help. If the Spidey movies had been made before 9/11, or if 9/11 hadn't occurred, I doubt they would've had that same sense of New York camaraderie and unity behind the city's heroes. That's a subtle distinction, easily overlooked, but I can see a causal relationship.

So I'm not saying there has to be a monumental transformation. New York and America aren't immensely different after 9/11. But it did have an effect on how we see the world and on how we tell stories about New Yorkers. Everything's connected, and if you want to understand your characters fully, you have to be aware of the broader context they occupy.



You seem to be suggesting that if you DON'T focus on that, you're not telling a good Trek 09 story. I must disagree. If the movie showed us ANYTHING, it's that these characters are basically the same, despite the differences in the timelines. And really--someone who is going to pick up a book who has seent he movie and not much else isn't going to do it because the Federation and its politics and the greater society fascinate them. They want to see these same characters in some interesting experiences. Go to a strange new world and have them find a new civilization and be given an interesting dilemma and you could have a good story.

Yeah, of course. But when you write about how the characters react to that new civilization and that interesting dilemma, you have to be aware that this is a younger, cockier, less disciplined Kirk, a Spock who's been through a deep personal tragedy, etc. Even if those things aren't the focus of the story, they inform the characters' attitudes and behavior. You still don't get that I'm not talking about politics. I'm talking about writing character stories and being aware of how your characters are shaped by their life experience. The Spider-Man 2 scene in the subway car is not about politics or the war on terror or the broader society or any of that; it's about people helping the guy who saved their lives and trying to protect him from a big dude with metal arms. But subtextually, it is about the post-9/11 zietgeist of New York City, the way New Yorkers feel about each other and their protectors as a result of all that bigger stuff. There's not a single mention of 9/11 in the film, but it still informs the actions of the characters in the film, because it's part of the history that shaped them.


Jim Kirk was a look-before-you-leap, no-win-scenario guy in Classic Trek and he is in Trek 09.

Jim Kirk in classic Trek was a disciplined soldier who was nowhere near the maverick and womanizer of the stereotype. Jim Kirk in the new movie is exactly the stereotype, and in his case it's justified. There's also the fact that he's nearly a decade younger than Kirk Prime was in TOS, and a lot less experienced. Even if I were writing Kirk Prime at age 25, I wouldn't write him as exactly the same character he is at 35.

You seem to be saying it's interesting to you to explore the differences in the characters.

Yes, for the same reason I enjoy the Myriad Universes concept. It's exciting to get the chance to explore new aspects of the characters and universe, to get to experiment with different ways of writing about them. It gives both the readers and the writers a new experience.

As I said, though, it also makes sense to me that if you're going to have simultaneous Prime Trek and Abrams Trek series, it's just good sense to differentiate them.


If you think you can't tell a good Trek 09 story that's hard to distinguish from a TOS story, I'd be shocked.

I think you can; I just think it's missing an opportunity. I also think it's missing the point. J.J. Abrams didn't make a Trek movie that was indistinguishable from the old Trek. He made one that, while keeping the essence of ST, took a whole different approach to it, made it feel unlike it ever had before. He designed it to appeal to a whole new audience. I would assume that an Abrams-continuity novel series would be marketed toward that new audience rather than exclusively to the old fanbase. Many of the readers picking it up would be expecting something that has the style and approach of the movie, or a reasonable approximation thereof (since one can't include lens flares in a novel). So it just seems like good business sense to take that into account if one were to develop an Abramsverse novel.
 
I've still not seen the film - so one should hold off at this point from delving too much into this...but I hope to God that TPTB haven't again opted to render the majority of humanity into the sex/angst/sister/mother object of the main male characters.


Well...we don't meet anyone's sister...

On the bright side, even if you don't like it, hopefully you can write a better feminist rant than some of the ones that are already around.

I'm not into rants, I'm into equality - and isn't that the whole purpose of Star Trek?

But taking your point seriously, it should come as no surprise that a number of female (and male fans for what it matters) find many of the "let's-see-who-can-piss-higher-on-the-wall" type of postings that too often have dominated many fansites (including this one) as very...immature, puerile, asinine and extremely unattractive.

BTW - giving an opinion that doesn't gel with yours doesn't mean that a) I'm a feminist or b) that I'm ranting or c) that there is necessarily any connection between a) and b). And c) so what?

I'm very happy that Star Trek is continuing on in film format to grab a new audience, and am very much looking forward to watching it - I'm just hoping it's not just one for the fanboys.

I never said that I disagreed with your potential concern - indeed, I actually agreed that you probably would find exactly what you didn't want.

"Rant" was perhaps a loose term, as it not meant as a criticism of that perspective at all. It's just that the quality of some articles which have taken that approach have been less than impressive given the material available. Hence the hope that you could do a better job should you feel the need.
 
I'm really disapointed to hear about the reprints (both '06 and Signature Edition). As someone who's only been reading Trek lit for about 4-5 years, and only started watching more TOS in the last 2-3, I was really hoping we would get more in the future. FWIW, I did pick up Strangers from the Sky (loved it) and the Imzadi and Pantheon Signature Editions (I've actually only read Imzadi and Reunion, but I did really enjoy them and plan to read the other two eventually)
 
As for Pocket not giving bookstores to gamble on... what would you have had them offer?
I've said, all along, for at least the past year, that Pocket should have done four trade paperbacks, mimicking the Scribners Classics line. Same size, same paper stock. Look at The Great Gatsby and how Scribners currently publishes it and that's exactly what I'm talking about.

Put photo covers on the books. As Christopher has noted, as far as the characters in the universe are concerned Chris Pine and William Shatner look exactly alike. So, photo covers with the actors from the film.

I'd have reprinted Best Destiny, Spock's World, and I don't really care what the other two were. Maybe Uhura's Song. Maybe a book with Romulans like My Enemy My Ally.

If I wanted to be super-creative, I'd have reprinted Federation with a photoshopped cover of Pine and Patrick Stewart that recreated Keith Birdsong's original design. (Frankly, the 2006 reprint cover was an atrocity.)

And as you note, these books have jack to do with the "new" universe. But that's not the point. The point is to have something in the stores when fans, pumped because they've just seen the movie, run out with their dollars in their hands.

That's what I'd have done.
 
^ And the first thing the bookstores would've done was look at the sales history of the Signature Editions and ordered less than what those trades sold. Mind you, it'd be a good problem to have, since they'd (with luck) sell out quickly, but then there's also the hurdle of getting the sales force to give a crap about them, which is tough because of that same sales history.

I'm not trying to be a killjoy or a Pocket Books apologist, but I've been there with this stuff, and it's a fucking nightmare, but it's what editors have to deal with all the frapping time.
 
I don't get it. If the release of the movie is too dangerous a time for Pocket to put some books on the shelves, doesn't that suggest that there's never a safe time and this book line that is impossible to sustain? All these comments about "this tanked" and "that tanked" just point towards the conclusion that Star Trek books are not and will not be profitable any time soon.

One area I'd see that indicates Keith was right about the tough spot Pocket is the overall way that the bookl ine has been treated like the ugly stepchild. Countdown could have been a great book instead of a somewhat silly comic, and probably been out on the shelves quicker, but TPTB were more interested in the comics-reading demographic. Add to that a rumored prohibition on TOS novels in the year leading up to the film's release, and what are they supposed to release? Would TNG novels sell any better when the movie hits the stands?

I tend to think Pocket still could have gotten away with doing an elderly Spock teams with.... TNG, DS9 or VOY storyline. Whichever cast you picked, it would have sold well. Those plots are already clearly fair game, and a photo of an elderly Nimoy on the cover still attracts the movie audience.

Also, I think slapping Pine photos on old TOS books would be a bad idea in the sense that it would speed up the blurring between the new continuity and the Harold continuity (although Allyn's Federation idea is tempting).

I think keeping a clear distinction between the two continuities, as Christopher sugguests, is the only option to keep interest alive in non-Kirk book series. If you muddy the two continuities together already, then everything is suddenly alternate universe. Pocket has long thrived on getting readers to buy multiple books at once on the basis of continuity, so I think this book line would be the least likely to take an attitude that the only thing that matters is a well-told story. Being intentionally vague about which universe a story takes place in would be disastrous for the line, IMO.
 
I don't get it. If the release of the movie is too dangerous a time for Pocket to put some books on the shelves, doesn't that suggest that there's never a safe time and this book line that is impossible to sustain? All these comments about "this tanked" and "that tanked" just point towards the conclusion that Star Trek books are not and will not be profitable any time soon.
No. What Keith said was that a few specific kinds of books, which were similar to what people have proposed in response to the new movie, hadn't been successful, and that therefore bookstores were unlikely to want to buy specifically those kinds of books. He also said that the current line in general has a stable and acceptable level of performance for Pocket, which is why sticking to that line over riskier projects tying in to the new film was at the very least a defensible choice.
 
I don't get it. If the release of the movie is too dangerous a time for Pocket to put some books on the shelves, doesn't that suggest that there's never a safe time and this book line that is impossible to sustain? All these comments about "this tanked" and "that tanked" just point towards the conclusion that Star Trek books are not and will not be profitable any time soon.
No. What Keith said was that a few specific kinds of books, which were similar to what people have proposed in response to the new movie, hadn't been successful, and that therefore bookstores were unlikely to want to buy specifically those kinds of books. He also said that the current line in general has a stable and acceptable level of performance for Pocket, which is why sticking to that line over riskier projects tying in to the new film was at the very least a defensible choice.

Not merely defensible. A much more sensible in a time when the company is hemorrhaging money and the economy sucks the wet farts out of dead pigeons.

Option 1. Take a risk. Potential consequences: 1. Make lots of money. 2. Lose lots of money at a time when you can't afford to lose money.

Option 2. Don't take a risk. Guaranteed consequence: Continue to make money.

If Pocket had more money to risk losing, Option 1 might have made more sense, but when you literally cannot afford to lose money if you want to stay in business, Option 2 is superior.
 
Of course, in broad terms like those, there's always the possibility of:

Option 3. Take a minimal risk. Potential consequences: 1. Make a little more money than you otherwise would, and know that there's yet more to be made in future. 2. Lose a little more money than you otherwise would, and know that you've investigated a potential market.

Now, in the specific situation Pocket was in, it may well be that there was no acceptable middle ground along those lines. The kind of detailed information necessary to answer that question, if it's available to anyone, is certainly not available to us debating yutzes on the Internet.
 
Of course, in broad terms like those, there's always the possibility of:

Option 3. Take a minimal risk. Potential consequences: 1. Make a little more money than you otherwise would, and know that there's yet more to be made in future. 2. Lose a little more money than you otherwise would, and know that you've investigated a potential market.

Now, in the specific situation Pocket was in, it may well be that there was no acceptable middle ground along those lines. The kind of detailed information necessary to answer that question, if it's available to anyone, is certainly not available to us debating yutzes on the Internet.

True. But I would infer from the fact that Pocket very suddenly, unexpectedly, and unceremoniously laid off Marco Palmieri that Pocket literally cannot afford to lose money right now.
 
"Rant" was perhaps a loose term, as it not meant as a criticism of that perspective at all. It's just that the quality of some articles which have taken that approach have been less than impressive given the material available. Hence the hope that you could do a better job should you feel the need.

Thanks donners22, appreciate the response.
 
I appreciate the insights into the publishing situation, just want to add my 2c to the discussion.

Isn't the situation about the 40 year anniversary a bit different than this year's release of a new movie? I mean, 2006 the only recent thing on TV was the mediocre Enterprise, Star Trek's decline was never more obvious. So I'd guess that also translates into poor sales.

But this time, there was a new movie that's been hyped all over the place, Kirk & Spock were once again the main characters in recent Trek - IMO a vastly different situation for trying to sell reprinted TOS-novels...

And since I'm still going through most of TOS episodes right now (sorry, but Spock's Brain's definitely *not* on my "to watch"-list, therefore only "most"), your novel should fit right in.

No? :cool: How did you enjoy the Alternative Factor? :lol:

Right now it's in my top running for most hilarious ep of all time.

Bri :rommie:

I'm not watching them in order, so that episode didn't make it on my list yet. *g*
 
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Only books that take place in JJ's Trekline should be printed...and they should have some realm of continuity to them, and some direction to them.

To me, that sounds like you've never read any of the relaunch series.

And who should set this "direction", Pocket editors or JJ's production team?
 
FWIW, the "replace images of old actors with the new ones" is not an altogether crazy idea. The Wired comic already retconned the Pine and Saldana appearances in the prime reality. But (some) fans and the original cast might not like the idea, and it could exasperate any "confusion."

From the talks on this board, I think a writer or two might've come up with some basic ideas for an Abrams-set TOS novel. I'm not a writer or publisher or anything, but I'd guess future novels (e.g. 2011 and beyond) will primarily focus on three eras: early-to-mid 2380s, post-Destiny era for story arcs, the alternate 2250s TOS era for some standalones (especially if they get *any* idea from the folks at Bad Robot on what they can or cannot cover), and maybe some standalones in the late-2380s and beyond to deal with the Romulus fallout (those once-upon-a-time isolationist Romulans are becoming a real burden on the galaxy lately).

I don't see Trek Lit is in any danger... accept some might get "confused" about the occassional original cast Trek novel (and then again, there could be a fanbase just yearning for one in place of Abrams Trek).
 
^^^^
Well, given the amount of tie-in marketing Pocket seems to have done for the new film (i.e. none), anything could have been an improvement.

Perhaps they were unsure about how their core readers would react, and were afraid of losing what few readers they have...?

I'm also thinking they probably can't do any novels set in the new timeline since they're already fast-tracking a sequel for summer 2011. Then again, if they were given some inkling of what the sequel would do, they could have a tie-in novel ready to go.

A book telling the 24th century side of the new film's story would have been great. And it could still be done, but there's just no way to time these things out to match, which is understandable and unfortunate.
 
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