Promotional Strategy Different For This Trek Movie

[Borgminister]

All your base are belong to us.

 

[Jax]

I think that Star Trek would be better served by catering to their base.

Yeh cause that plan has been shown to work so often in the world with a tired product, one can't help but think of the G.O.P and the recent US election

Anyway off topic politics aside, Star Trek tried to cater to its own franchise and we got a TV show that went down to 2.5 million viewers and a fop of a movie both critically and commerically in NEMESIS.

Also what base, the so called STAR TREK fabase is split we all have different opinions hate different things etc (oh and the older fans are getting well old). Am glad for a reboot and a possible 10 more year to the life of Star Trek it needs it. I was never a fan of TOS I wasn't born till 1987 so TNG is my TOS. The 60's show was crude, sexiest and campy beyond belief so I want my own TOS and J.J is giving it to me and millions of new never been before trek fans in the making.

Every product that has had a long life changes over time, the oens which don't DIE OFF.

 

[Misfit Toy]

If I give you an honest answer, some here will claim that I am trolling by posting things just to rile up the majority who love the new movie.

So mind if I wait awhile on that?

I can't think of a rational reason for the producers to want fewer people to see the film. If you can, I'd like to hear it.

Fine.

I think one of the biggest mistakes made with Star Trek through over the last decade or so has been the attempt to BROADEN the base.

Both with series and movies.

I think that Star Trek would be better served by catering to their base.

Blockbuster movies don't get that way by getting 50 million people to see the movie.

They get that way by getting 15 million people to see the movie over and over again.

In short rather than "expanding" the base, Paramount would be better served by "stimulating" their base and getting die hard Trek fans to the movie multiple times.

No. If that worked then Serenity would have been a monster hit.

Sorry Dayton, but this is an case of the wants of the many outweighing the wants of the few (or the one).

 

[Dayton3]

The idea that Star Trek hasn't tried to expand the base is ridiculous.

I can remember every movie going back to The Voyage Home where the writers, directors, or producers talked about "expanding the base" of Star Trek fans with whatever product they were pushing.

Now you can say "they didn't really try to expand the base. They simply hoped it would".

But that is another argument. My point is that Trek powers that be have been interested in expanding the base for years.

I think they've done more to alienate the base myself.

By the way. I was too young to see the original series Star Trek on first run.

 

[Squiggy]

Ever since The Undiscovered Country, it seems that the promotions were more "niche" oriented. Specials airing at the same time as television Trek episodes. Specials promoting the movies with older stars.

Since this is the first Trek movie to be released without series to back it up since ST IV, this course of action was never an option.

 

[Misfit Toy]

The idea that Star Trek hasn't tried to expand the base is ridiculous.

"Expanding the base" is the same thing as "trying to get more people into the theater". You're trying to argue both sides.