Early Sales tracking

[mswood]

Well here is a report from the hollywood reporter, and while it is of course very early still, its a good sign.

http://www.hollywoodreporter.com/hr/content_display/film/news/e3i2b46d200e6140dd0696bfc19df6a62c8

 

[Devon]

The site is loading slooow for me. Not sure for anyone else but I'm posting the text for those to read:

"Online ticketer MovieTickets says its advance sales on Fox's May 1 opener "X-Men Origins: Wolverine" are outpacing those for 2008's first tentpole release, "Iron Man," by three to one.

Of course, online ticketing continues to grow in popularity, so that alone might largely explain the scope of the pre-release fervor for the "X-Men" spinoff. But then there is this: MovieTickets says Paramount's upcoming "Star Trek" release -- set to unspool a week after "Wolverine" -- has already sold 25% more advance tickets at MovieTickets.com than "X-Men."

 

[Admiral Buzzkill]

MovieTickets says Paramount's upcoming "Star Trek" release -- set
to unspool a week after "Wolverine" -- has already sold 25% more
advance tickets at MovieTickets.com than "X-Men.

That is a pretty good sign, considering how well Wolverine is expected to open.

 

[Borgminister]

Nice...

 

[mswood]

One thing to remember is that the limited run IMAX release is probably boosting those early numbers (as availability will be an issue).

 

[Borgminister]

IMAX does contribute healthily to the bottom line of a movie, doesn't it? Costs more per ticket...

The IMAX theater in my area only shows regular movies 2nd run, which I think is a mistake, but I'm a translator, not an economist, damnit!

 

[WarMaster1701]

25% more than X-men (2000) or Wolverine?

 

[Devon]

25% more than X-men (2000) or Wolverine?

Good question. Though, since they refer to Wolverine as "the X-Men Sequel" early on, just in the context I would think they mean Wolverine.

 

[Admiral Buzzkill]

They clearly mean Wolverine - there have been dozens of successful films since then that Trek could be compared to, if for some reason they'd chosen to compare it to a past blockbuster. Such a comparison would make little sense anyway, because one would expect a current film to have much greater advance sales than one released a few years ago and certainly massively greater advance sales than one released in 2000 - the whole online ticketing business was nonexistent then and has grown in importance quite rapidly.

 

[StarTrek1701]

I want this movie to succeed damnit!

 

[Jbarney]

I think this and the Variety review are really good news for the success of this film. I'm starting to wonder if the the low end 50 million dollar opening is a bit too low. It would seem as though the stars are aligning for a great opening.

I should add....I think a huge opening for Wolverine only helps trek at this point. Lets assume Wolverine does really well....I think that is an indication people are willing to go out to the movies for BIG FILMS.... Trek is starting to look like a BIG FILM now.

Just to relate a couple of stories. In the school I work at most of my students know that I am a trek fan. Students who I have no classroom association with at all are coming up to me and saying the previews look cool. Students who have NO appreciation for sci-fi have given the following quote: "I am not going to lie, the previous look really good." To top things off, I was in Borders today getting the Wired magizine with the trek comic story in it....and the guy at the counter said he wasn't a trek fan but that he was "psyched" to see the new movie.

Just some of the reaction I am hearing....

 

[urbandk]

Dammit. I'm a fanboy not a statistician.

 

[Admiral Buzzkill]

I should add....I think a huge opening for Wolverine only helps trek at this point. Lets assume Wolverine does really well...I think that is an indication people are willing to go out to the movies for BIG FILMS...

This is true.

 

[VOODOOXI]

I think this and the Variety review are really good news for the success of this film. I'm starting to wonder if the the low end 50 million dollar opening is a bit too low. It would seem as though the stars are aligning for a great opening.

I follow this stuff on a fairly regular basis and I can tell you for a fact that tracking data is far from an exact science. That $50 million estimate was put out several weeks before the films debut. These numbers can vary widely as the release date gets closer.

I think that $50 million may be a little on the low end, but I still would not expect a blowout $100 million opening like some around here are suggesting.

It does seem that showing the film so early was a wise move. Early reviews from major publications such as Variery, The Hollywood Reporter, The London Times and nearly every fanboy website like Ain't it Cool have been almost universally spectacular and have clearly helped the word of mouth/buzz about the film.

 

[Augustus]

I think this and the Variety review are really good news for the success of this film. I'm starting to wonder if the the low end 50 million dollar opening is a bit too low. It would seem as though the stars are aligning for a great opening.

I follow this stuff on a fairly regular basis and I can tell you for a fact that tracking data is far from an exact science. That $50 million estimate was put out several weeks before the films debut. These numbers can vary widely as the release date gets closer.

I think that $50 million may be a little on the low end, but I still would not expect a blow out $100 million opening like some around here are suggesting.

It does seem that showing the film so early was a wise move. Early reviews from major publications such as Variery, The Hollywood Reporter, The London Times and nearly every fanboy website like Ain't it Cool have been almost universally spectacular and have clearly helped the word of mouth/buzz about the film.

Could it be possible that JJ knows what he is doing???

 

[VOODOOXI]

I think this and the Variety review are really good news for the success of this film. I'm starting to wonder if the the low end 50 million dollar opening is a bit too low. It would seem as though the stars are aligning for a great opening.

I follow this stuff on a fairly regular basis and I can tell you for a fact that tracking data is far from an exact science. That $50 million estimate was put out several weeks before the films debut. These numbers can vary widely as the release date gets closer.

I think that $50 million may be a little on the low end, but I still would not expect a blow out $100 million opening like some around here are suggesting.

It does seem that showing the film so early was a wise move. Early reviews from major publications such as Variery, The Hollywood Reporter, The London Times and nearly every fanboy website like Ain't it Cool have been almost universally spectacular and have clearly helped the word of mouth/buzz about the film.

Could it be possible that JJ knows what he is doing???

Depite some unfair shots taken in the media at the marketing of this film. It now seems that everyone involved has been at the top of their game.

This film has been clearly aimed at a general audience and not just long time fans of Star Trek despite what one publication has been suggesting. As a matter of fact there has been literally zero shots of Leonard Nimoy as Spock in any of the trailers or commercials with the exception of an online only variation of the second trailer that was aimed at fanboy websites. If they were aiming at the old demo of Star Trek Nimoy would be everywhere in the marketing of this film.

I think the marketing of this film has been nothing short of spectacular.

 

[scottt]

 

[scottt]

Good Explanation Mr.VOODOOXI........ Thank you

 

[M'Sharak]

Please don't bump old threads with posts which add nothing substantial to the topic.

Closing.