The advertising is starting to piss me off

[Kanenas]

The annoying thing is the whole "not your father's star trek". That is a take off of the must misdirected oldsmobile commercial which stated "not your father's oldsmobile"

UNFORTUNATLY your father's oldmobile was the 442 or the Hurst/Olds muscle car. Something the suits of the time forgot and why there is no oldsmobile today.

Saying this is not like your father's star trek may be a bit along the same line of marketing "oops". We should remember the studios are adept at maketing and cliping the best parts of an unwatchable movie into a watchable movie trailer.

 

[seigezunt]

I hereby consider myself drubbed and schooled.

I just had a knee jerk reaction to the "not your father's" line. I actually yelled "Well fuck you!" at the TV when I saw it... but I do get what they're going for and recognize the importance of doing so.

Still, it did make me feel a bit old and unloved. I'm sure the film itself will leave me feeling differently.

We are old and unloved.

 

[Admiral Buzzkill]

We should remember the studios are adept at maketing and cliping the best parts of an unwatchable movie into a watchable movie trailer.

We should also remember that the studio showed the entire film to a theater full of unprepared, hard-core Trek fans in Austin last week without restricting their right to comment publicly on it (through nondisclosure agreements, etc) and the vast majority of them came out praising it highly.

Probably one of the smartest things any studio can do - if also one of the riskier. One doesn't notice Fox leaping in to do with the same with Wolverine.

 

[M'Sharak]

Well the advertisers know the core audience are nerds and geeks. We get Toshiba trek.

Or we do if we already own certain Toshiba products.

Also, I didn't see anything at a quick glance, but did you happen to notice whether that contest was open to every(Toshiba-owning)body, or just to UK residents? There's often a geographic restriction for that sort of thing.

The annoying thing is the whole "not your father's star trek". That is a take off of the must misdirected oldsmobile commercial which stated "not your father's oldsmobile"

UNFORTUNATLY your father's oldmobile was the 442 or the Hurst/Olds muscle car. Something the suits of the time forgot and why there is no oldsmobile today.

Saying this is not like your father's star trek may be a bit along the same line of marketing "oops". We should remember the studios are adept at maketing and cliping the best parts of an unwatchable movie into a watchable movie trailer.

"This is not your father's ________" comes from long before that series of TV ads ever aired; Oldsmobile was already slipping as a brand at that time, and this was the first of several straw-grasping attempts to stave off the inevitable. The 442 and the Hurst/Olds muscle car were never out there in great numbers -- Oldsmobile, for most people, meant respectable but decidedly not sporty cars, shading a wee bit toward conservative. Real estate agents and dentists drove Oldsmobiles, not the self-consciously hip and upwardly-mobile younger age group whom the Olds ad campaign was trying to court.

This current spot may be trying to attract a new audience not traditionally given to watching nerdy Trek, but it's hardly a take-off.

 

[pookha]

Well if anyone still has doubts that Abrams likes us click this link

http://www.colosseum.de/product_info.php/info/p2225_Star-Trek.html

Scroll down to the bottom soundtrack clip and click on it.

Feel better now.

they don't seem to be clickable

Oh sorry I meant the bottom track for the samples which is above the track list, the sample track are the ones in gray.

Or you can try to Youtube version and listen to all of them

http://www.youtube.com/watch?v=kJUi4CL0nJA

as well as four additional track samples

http://www.youtube.com/watch?v=7kEmBgNEQbk&feature=related

they both have been removed

 

[Dale]

I'm amused by the extreme thin-skinned nature of a few of the older fans.

I'm amused by the smug pretention of a few of the younger fans. You'll be old and bitter one day, too!

Well if anyone still has doubts that Abrams likes us click this link

http://www.colosseum.de/product_info.php/info/p2225_Star-Trek.html

Scroll down to the bottom soundtrack clip and click on it.

Feel better now.

I heard that and it made my day. It's in the closing credits and is obviously an easter egg... a gift for us moldy oldies. From what I understand, none of Courage's work appears in the soundtrack during the film.

If the link provided really doesn't work, you can hear it in a clips collection featured on the trekmovie.com news page.

 

[stonester1]

I'm amused by the extreme thin-skinned nature of a few of the older fans.

I'm amused by the smug pretention of a few of the younger fans. You'll be old and bitter one day, too!

Ah, watch the assumptions. I'm 40 years old and have been watching Trek since the mid 70s.



I'm well aged and smooth, and dry, like fine wine.

Liquid joy, I am.

 

[Dale]

Still younger than me. I guess the bitterness really sets in about 42 or 43.

 

[donners22]

I think it's disappointing that instead of saying, "Put aside your preconceptions about Star Trek and give this film a go", they're saying "This is nothing like Star Trek once was."

Even if this film is hugely successful, I'd expect that many potential new fans would be deterred from taking a look at what has come before by this sort of advertising. After all, they may like the film, but it's been emphasised that it's nothing like the "old" Star Trek.

 

[pookha]

Still younger than me. I guess the bitterness really sets in about 42 or 43.

i am in my early 50's and not bitter..

 

[npsf3000]

Meh, stop complaining, compare the first trailer with the second - its improving.

 

[Dale]

Still younger than me. I guess the bitterness really sets in about 42 or 43.

i am in my early 50's and not bitter..

That's simply due to your creeping senility. You used to be shockingly bitter, you just don't remember.

 

[RAMA]

First off, I am not "anti" the new movie. No canonista, me. I am excited about it.

Second, I have been a Trekkie since TOS began. Life-long fan.

Third, I acknowledge that new fans are required for the franchise to survive.

Qualifications made, the advertsing is really starting to piss me off. Every new ad makes it a little clearer that this movie is not aimed at me, was not made for me, and doesn't feel it needs me to succeed.

Tonight, I saw an ad (during Chuck, I think) with the tagline "This is not your father's Star Trek."

Now, I get it... I do. But not only did I become a fan at my father's knee... I am now so far, agewise, outside the target demographic for this new movie that I am, in fact, the "father" to whom they are referring (despite not having children of my own).

I just find it galling. It's as though they're saying "We don't need you, we don't want you... and face it, we know you're coming anyway so we know we can take you for granted and even crap in your Cheerios without losing your money."

Problem is, they're right. I will go no matter what they do or say... I can't resist. But it pisses me off that they're rubbing my nose in it.

I think you're taking offense where none is given. ST definitely does know who their core audience is and both the producers and paramount have tried to cater to them in niche advertising..online and so forth, but now its time for the broader audience to have its day, and if we need that to keep ST going, I say by all means. It needs to change and evolve, and that's how a legend can stay relevant.

 

[seigezunt]

also, could it be a nod to the old fans that Shatner once did an Oldsmobile ad?

 

[Admiral Buzzkill]

I understand that Nimoy did as well, is that so?

 

[DeafPoet]

Can't it be for me just a little bit? Can't they kiss my ass just a little?

Joke's on them. The ads aren't for you and me but the movie probably is.

It's a necessary evil. I think the campaign's kind of brilliant insofar as it mocks the very thing it's trying to promote. It's as good a tack to take as any. I certainly wouldn't wanna be the ad guy who got this pushed on his desk.

 

[Franklin]

Not to bump the thread, but I read an interesting analysis of the "Not your father's Oldsmobile," ad campaign in an old issue of Slate, by Rob Walker.
The ad campaign was a flop, mainly for the reasons that perhaps irritated some of us now in the use of the slogan for the Trek movie. First, it said what the product wasn't, not what it was. Second, it informed loyalists to the brand that their choice was now a kind of embarrassment. Distancing yourself from what you used to stand for is probably not a good advertising ploy. Good thing this ad wasn't a major campaign for the movie, or it may have backfired, if it even worked as intended.

 

[pookha]

^^ but the big difference is that was the main and i think for awhile the only olds campaign.

it was all tied into that ad.

while with this marketing blitz there it is multi faceted thing with that one ad just a small part of an overall plan.

Still younger than me. I guess the bitterness really sets in about 42 or 43.

i am in my early 50's and not bitter..

That's simply due to your creeping senility. You used to be shockingly bitter, you just don't remember.

nah bitter about other stuff not this..

really overall considering some stuff that has happened in my life i could be
so bitter overall.

but really it is better to try and enjoy as much as one can.

 

[jefferiestubes8]

Harmonix Music Systems, Inc and Paramount Pictures promotion

The band that rocks the hardest will win a Star Trek Hometown screening for their band and closest friends. And wait—for those of you that may not be the hardest rockers, you still have a chance to win awesome Star Trek/Rock Band Prize Packs.
DLC giveaway begins April 7th.

http://www.rockband.com/startrek

Pretty ridiculous.

The partner promotions, worth an estimated $50 million, will include advertisements from the studio's partners with a prevailing Trek theme.
Other companies signing on ahead of the movie's May 7 release are Verizon Wireless and Nokia, which will have its logo apparent in the action film.

SOURCE

 

[Gary7]

Strange... why do so many people take this personally? It's just a movie.