Andy: Thanks for the links. But I'm not sure they help you're case. At worst it shows Star trek being marketed to two different types of crowds. Mainstream and those who buy the merchandise...
The mainstream audience that made Soap, a soap opera parody sitcom in the 1970s, a huge hit? With Billy Crystal, the guy who played a gay character, becoming the show's big breakout star? The mainstream audience that made Will & Grace one of the most popular sitcoms on TV for several years? That mainstream audience is worried about gay characters?
Or do you mean the mainstream SF-watching audience? Who manage to watch LGBT characters in Doctor Who, Buffy, Torchwood, Galactica....
All I know is that Star Trek became very conservative when re-incarnated for TV. Can you honestly name an actress who was a scantily clad as some of the women from TOS. And I never said it was a good thing (if you read the whole post), just that it doesn't necessarily stem from bigotry.