In my nobody-cares-humble-opinion...
These things are going to be sitting on the store shelves waaayyy beyond next Christmas. (unless by August they get marked down.... a lot!)
Star Trek was never seriously meant to be kids fare.
Oh, on many an occasion it lowered itself to that level, but truly, only geeky kids like myself (and those that post with me around here

) ever really liked it.
What the current production crew is hoping for isn't going to happen...
Unlike TRIX, Trek Is Not For Kids.
And if that's what they've turned trek into, that's just sad.
I've been wrong before with my opinions about stuff around here, but I just don't see this movie doing anything but driving away a large majority of Fans who have kept Trek alive all these years.
(Despite the
Everything-Is-Wonderful droning of a few posters around here.)
Any new folks that come on board are going to be a small minority compared to those that will be disheartened and disenfranchised.
It may be an entertaining movie, but it isn't gonna create this huge groundswell of new Trek Fans.
And So I Will DRONE.... They've Changed WAY TOO MUCH!!