Anyway, my basic point is that the media just needs to tune what it sells with what the public want. I think they'll want a bit of both news & fluff in these times, but in easily digestible bite-size portions. I don't think the government should have a role in subsidising the media while they figure it out though.
Except that the problem for newspapers isn't readers. U.S. newspaper readership, when you combine print and online, is greater now than at any time in the 200-year-old history of the industry. Most of the news you find online at any given time came from a reporter working for a newspaper or wire service (which are largely funded by newspapers).
The problem is primarily classified advertising, which migrated to the Internet thanks to free online classifieds. Most newspapers got something like 60% of their revenues from classifieds, and now that's vanishing entirely, thanks to online competition and the bottoming out of real estate and auto sales, which are major classified buyers.
These gleeful right-wing fantasies that newspapers are struggling because "they're too liberal" or "no one reads them anymore" are completely wrong. The problems are almost entirely related to classified advertising, and have almost nothing to do with the actual content of the paper.
All of that said, I don't think newspapers should receive any sort of direct bailouts.