ST-One
Vice Admiral
IMO, the only reason JJ doesn't want to CALL it a "reboot" is because of the big stink over the Battlestar Galactica reboot. JJ didn't want an angry, VERY vocal group of fans carrying on for months and months about "continuing, NOT rebooting" and driving away the mainstream audience he hopes to attract.
Of course, he's gotten a modicum of that in any event...
What stink? No one paid or pays attention to the old and tired Galactica diehards.
Actually, the complaints about nuBSG paid a nice little publicity dividend for the producers, especially when series star James Edward Olmos stood up at a gathering of national entertainment press and urged the diehards not to watch the miniseries.
Might not even hurt "Star Trek" to have a few would-be admirals out walking a picket line in front of a movie theater or two in full "uniform."
Don't you mean 'Captain in a cardigan'?
