Here's something to think about...

[SeamusShameless]

If this movie does as well and brings a larger audience to Trek, might Star Trek become more popular than Star Wars? Could Star Wars become the new Star Trek? They've just had a mediocre theatrical release which has launched a kid-targeted animated series, their working on a live-action tv series, and the last 3 movies weren't nearly as good as they could have been. Do you guys think Star Trek and star Wars are switching places?

 

[MattJC]

If this movie does as well and brings a larger audience to Trek, might Star Trek become more popular than Star Wars? Could Star Wars become the new Star Trek? They've just had a mediocre theatrical release which has launched a kid-targeted animated series, their working on a live-action tv series, and the last 3 movies weren't nearly as good as they could have been. Do you guys think Star Trek and star Wars are switching places?

Reading all these interviews, you'd think Abrams and crew wants Trek to be like Star Wars.

 

[Sector 7]

^^Star Wars holds a special place because it was THE ONE to bring Sci-Fi action adventure to the big screen. Granted the most recent Lucasfilm efforts have been lackluster. Perhaps you have a point. SW is going small screen while ST is going big screen.
I've always felt there is room enough for both Star Trek and Star Wars in my world. Evidently, JJ Abrams & Co. feel the same way.

 

[Admiral Buzzkill]

If this movie does as well and brings a larger audience to Trek, might Star Trek become more popular than Star Wars?

More so than the original "Star Wars?" No. Could it develop a more enthusiastic following than the SW prequels? Possibly.