Why can't the movie-makers just come flat out and say it is or isn't a reboot?
Maybe they're doing something more interesting than just a reboot/non-reboot: adhering to the soul of TOS while not sweating the details.
The look of the bridge is a case in point: they had the design challenge of re-creating the vivid, colorful,
fun look of TOS, but without having anything that would look like it was time-warped in from the 60s. Solution? The bright-blue high-tech look which isn't like anything we've seen from sci fi lately (which has been dominated by the dark/goth look); is lively, positive and fun; and looks like our future, not our past.
If they take that approach throughtout the film, they will be doing just fine.
Ooh, I like. I think I just found my new avatar.
Argh! I find those creepy airbrushed
EW pix to be extremely off-putting.

I appreciate the fact that the makeup is accurate to Spock's greenish complexion and the Sylar-brows had to go (darnit) but Quinto is a stubbly guy, no doubt about it, and so is Nimoy btw. They shouldn't have airbrushed him so severely. At least they can't airbrush him in the frakkin' movie, haw!