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Advertising slogans that suck people in

I saw a movie with that. President was a great President in that one
Our true president.

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Okay, that's a new one on me so I looked it up. You mean a spray drying accelerator? Or like a spray for accelerating hair growth?

Years ago there was a Braum's hamburger commercial where they were advertising their 1/3 pound burger. The commercial was set in about an 6th grade classroom and there was a teacher in front of the class with two circles behind her, one in thirds and one in quarters and this was to show that their 1/3rd pounder is bigger than a McDonalds 1/4th pounder (Roayle with Cheese, for our French TNZers).

When I first saw it, I thought it was a good idea since someone who isnt' mathematically literate might thing 1/4 is more than 1/3 because 4 is bigger than 3. So I was on board with their strategy, until in the dialogue she said, "blah blah blah, that means our burgers are a lot bigger. A lot juicier." I got mad because they were doing so well and then they added in that last bit. They framed it as larger means juicier I was so disappointed they added that misleading bit to such a good idea for a commercial.

30 years later, here I am.

Braum's is popular here. They taste better than McD in 2025, their fries are not little nails of gustatory disappointment like McD's are, and I am old enough to remember when their fries were the best. But... a local roadside hamburger stand has burgers and fries that beat everyone else here in Ft Smith in the under $10 tier...but Braum's has better shakes.
 
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