Syndicated TV in the late 80s was complete trash, and the ratings significantly went up as the show improved, and they went down as the show got worse. What I said stands. Every episode was do or die.
This is spin on your part. I'll show the list for the average ratings.
Fall 1987 – Spring 1988: 8.55 Million
TNG S1
Fall 1988 – Spring 1989: 9.14 Million
TNG S2
Fall 1989 – Spring 1990: 9.77 Million
TNG S3
Fall 1990 – Spring 1991: 10.58 Million
TNG S4
Fall 1991 – Spring 1992: 11.50 Million
TNG S5
Fall 1992 – Spring 1993: 10.83 Million
TNG S6 (
DS9 S1 Debuted in Spring 1993)
Fall 1993 – Spring 1994: 9.78 Million
TNG S7 +
DS9 S2
And you must be young. No one in the early-'90s thought TNG was ever in danger of being cancelled. It wasn't "do or die". I remember reading in early-1992 that the plan was for TNG to run seven seasons, and it would overlap with the then-just-announced DS9 for a year-and-a-half. By the end of 1992, beginning of 1993, a TNG Movie was also confirmed.
The franchise was expanding during this period. If TNG was in danger of ending at
any time, that
never would've been the case. Anyone who's old enough and was a fan at the time knows this. TNG was extremely popular, and some people don't like to hear this but, for a while, it eclipsed TOS. I don't say this easily, because I actually like TOS better than TNG, but that's what the situation was.
I was there. You were not.
The first time Star Trek was ever in danger of being cancelled -- after the 1960s -- was in 2003. ENT's ratings had sunk to the point where UPN gave Paramount and Rick Berman an ultimatum to revamp the show for its third season or it would be cancelled. That was the
actual "do or die" situation. And the third season would've been the last if Paramount hadn't cut a deal with UPN and the budget wasn't slashed for the fourth season, so they could get the episode count up to near 100 for syndication purposes.
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.
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And anyway, DS9 lost half its audience during its first season, and then another half gradually by the seventh season. So its audience was quartered. Yet DS9 is still highly regarded on TrekBBS and by a lot of fans in general. Try telling them that DS9 wasn't anywhere near as good as TNG because it only had a fraction of the ratings. See how far that gets you.