DC, I think, is a hugely undervalued asset. I've been saying that for a long time. Disney did a wonderful job, building Marvel. But if you had looked at Marvel and DC 10 years ago, 12 years ago, you would have said that DC is as good or better. But the amount of value creation for Disney with Marvel, because it's a connected universe, with The Bible, and they have an overall strategy. And so, I spent a lot of time in the year before we closed this deal talking to Iger, to Chapek, to Bob Daley, to Sherry Lansing, how have different companies organized.
And Warner had one person running all of their motion picture business. And on the DC side, one person running everything. And then DC was in all different places in the company. The strategy that Iger put together was all of Marvel is in one place. You don't wake up and find out that there's a Batman TV show somewhere and a Batman cartoon somewhere else, that they will have to relate to each other, there has to be a look and feel of all of it.
And so, I went on a journey a few months ago, how do I put all of DC in one place? Because I think it's one of the biggest opportunities at this company. But our company is a creative company. We've got a lot of great commercial business people. But, ultimately, we need great creatives to bring this content to life. And so, we found two great guys. James Gunn has produced within the Marvel Universe, very close to Kevin Feige. He was in the middle of writing a DC movie for us. He's done a number of DC movies for us. He was going to write and direct it. I spent a bunch of time with him. This is a guy whose whole life is that world. And Peter Safran worked on Aquaman, our most successful DC. He's fixing Aquaman right now, which we think is going to be great.
So, we have basically the Pixar model. We have probably the best creative out there. And we got him to come and work with us exclusively, together with one of the best producers. And we gave them all of DC. I've spent a ton of time with them. They built The Bible, which they're coming close to the end of, and I think over the next few years, you're going to see a lot of growth and opportunity around DC. There's not going to be four Batmans.
And more importantly, the tentpoles that we have at the company, the reason they're valuable is because when you own IP that everyone in the world knows, it means it's already a brand. It's a brand that when people are eating dinner, they're going to go, I going to go because this movie that I love, this show that I love is going to be on. It's less expensive to promote. We did it with House of the Dragon and Game of Thrones, the most successful show in HBO history. It's because people everywhere around the world love Game of Thrones.
We haven't done a Superman movie in 13 years. I have a board up in my office, what are our tentpoles? Many of our competitors don't have any. Superman, Batman, Harry Potter, Game of Thrones, Sex and the City, each one of those – and one of the reasons they're powerful also is that Europe and Latin America only have about 40% of the theaters that are in the US, 42% and 38%.
When you can make one of those movies work, then you know you're going to get a slot and you can do two to three times the domestic box office. Then it goes – we have Warner Brothers, then it goes on HBO, HBO Max drives HBO Max, and then we can churn that through either series or motion picture through our whole system. And so, part of our strategy is drive the hell out of DC, which James and Peter are going to do. I think they're going to thrill – they've thrilled the fans. I think they'll thrill you over a period of time. But also really focus on our strategic advantage, the great content that we have, that everyone in the world knows, and focus on telling those stories.
