Hmm, maybe I'm missing a critical point, but wasn't the Master shrinking people several times last season, including a Cyberman? The chief difference his weapon seems considerably more powerful now. Instead of shrinking victims to a modest "Action Man/Barbie" scale (12 inches), it now reduces them to tabletop gaming figurine size.
The BBC have deleted the official website and their Twitter account; presumably for more viral marketing bollocks. Here's a crazy idea, put a proper trailer on the telly and let people know when the series will be on.
Before they deleted everything there was a brief clip of the Doctor saying "can you hear me?". I think a trailer is coming soon or some big announcement or reboot of their social media.
I couldn't replicate it myself but I've seen several people saying that if you search Doctor Who Cast on Google it's coming up with odd results.
“Can you hear me?” makes me think they’re casting Matt Berry as The Doctor (well, Clem Fandango has already been a Klingon…)
The Beeb really don't help themselves sometimes. Just for fun start counting the ways this can go wrong: https://www.bbc.co.uk/programmes/ar...have-you-seen-the-aliens-terms-and-conditions
This'd better be the relaunch to end all relaunches.Whatever their thinking is with this, my thinking is "Out of sight, out of mind."
If you're in the UK you can ring this number for a message from the Doctor. However the real message might be hidden in the last four digits of the number: 0800 678 31 10 Because, of course, revealing the launch date to the handful of fans who come across it makes so much more sense than, you know, proper publicity.
A number of years ago (late Smith/early Capaldi era, so 2012-ish to 2014-ish), I had occasional interactions with BBC Worldwide and BBC America. An issue that came up was how their hands were tied when it came to marketing because of the BBC's fanatical secrecy about broadcast dates. Paraphrasing some of these conversations: "They don't understand how television marketing works in the US. You start out months in advance. You plaster the launch date all over the place. And we can't do that." It was a source of frustration, especially since they were putting money into it, which is why they went heavy into putting the marketing into thing they could have some control over, like the Fathom movie events and SDCC. My hope with Bad Wolf's involvement in the post-Chibnall era that the marketing gets more of a clue.
It is crazy that (possibly) three weeks out from the start of the series they seem to "advertising" it exclusively to the people who'd be watching it anyway.
Viral marketing should be a supplement to the marketing plan, not the only component to the marketing plan.
An unfortunate choice of series title, given that it's the old word for diarrhea, Chibbers... Anyway, starts on Halloween.