Well it could be that they legitimately think Discovery could be more optimistic and upbeat. I certainly think we could see them coming to that conclusion regardless of what the internet had to say. The story arcs so far have been existential fights for survival, while shady elements of the Federation plan genocides and commit torture. Without any internet scouring, I could see how you might think lightening up is the way to go. I'd certainly like to see a season focused on exploration, so I'm happy with it, although I mostly suspect it's just one of those marketing catchphrases without a lot of real meaning.
Kind of like how every Star Trek series (excluding Picard) is "closer to the original".
DS9 --> Character conflict. A whole new Quadrant opened up! "More like the original!"
VOY --> A ship far away from home and all alone in unexplored space. "More like the original!"
ENT --> A ship all alone in unexplored space, everything is new, and no technobabble. "More like the original!"
DSC --> Characters who don't get along and act grittier. Not as pristine. "More like the original!"
Or like how every Star Trek movie during the Berman Era was "the best since The Wrath of Khan!" I even heard this for Generations.
So I don't put a whole lot of stock in "closer to Gene's Vision!", "more like TOS!", or "the best since TWOK!"
But I do hope this new setting allows for DSC to explore some ideas Gene Roddenberry had that were never fully developed or fully realized. I think it still puts the show firmly in Gene Roddenberry territory, even if it's not Traditional Star Trek.
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