Because the fucked up racial politics of the USA was/is based on the premise only Northern Europeans are white which is a load of crap. Ever been to Spain, go tell them they are not 'White' but 'Latino' or Hispanic, they will laugh in your face. (His parents were Spanish immigrants and I lived with one for 2 years). Indigenous people from Spain are not a separate race from people from England, France or Germany. No matter what Americans believe.Even though I know Ricardo Montalbán was fairly light-skinned, it really bugs me to see him described as "white" or "Caucasian." Because that's not what he was considered through most, if not all, of his working life. He was considered a Latino, a member of a minority, and he faced discrimination because of it. In fact, along with Henry Darrow (later Voyager's Kolopak) and others, he co-founded the Screen Actors' Guild Ethnic Minority Committee. He was also a co-founder of the Nosotros ("We") Foundation, which advocates for Latinos in TV and movies.
Montalbán never identified as white, and in fact would not have been allowed to do so because of his ethnicity. So while one can quite properly say that he was no more of an Indian than is Benedict Cumberbatch, to say he was as white as is Cumberbatch is not so true. Cumberbatch is white. Montalbán was Latino -- and to him, and in his life, that difference made a vast difference.
P.S Right now I am on holiday in Madeira, a Portugese autonomous nation, some of the indigenous folks are as white as Donald Trump with a real tan. When the Irish and Italians migrated to the USA en masse, they were not considered White either... Like I said fucked up racial politics.
"The immigrants from the southern part of Italy and Sicily were not considered wholly white by Anglo-Saxon standards in North America. The US Immigration Department reinforced this distinction by classifying northern and southern Italians as two distinct caucasian ethnic groups."
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