I'm unclear why you think it's "preferable" for CBS to re-up with Pocket, unless you're giving what I'd argue is undue weight to history and relationships that exist because of the last forty years.
I wasn't talking about whether
I think it's preferable, I was talking about why a studio and licensee (or studio and TV network) that have the same corporate owner would generally find it preferable to deal with each other because of the reduced licensing fees and so forth, all else being equal. But my whole point is that all else isn't necessarily equal -- that in
some cases, the deal offered by a competing network or licensee can be sweet enough to outweigh the advantage of going with your corporate partner. Which is what you're saying, and I agree. My whole point is that, even though it's commonplace these days for studios to sell shows and tie-in licenses to their corporate partners, that only happens because they have financial incentives for doing so, not because they're automatically obligated to do so. Those incentives can be outweighed by other factors, which is why it's entirely possible for competitor-owned licensees to bid for, and win, a contract.
And indeed, it's healthy for them to do so, because competition is healthy for the economy and for consumers. The growing trend for corporations to buy up both producers of product (studios) and distributors of product (networks or publishers) and control both ends of the process in-house is unhealthy for the economy because it undermines fair competition. Which is why it disturbs me so much when I see laypeople taking it for granted that a CBS-owned show can
only be licensed to a CBS-owned publisher, or that a show based on a Disney-owned Marvel comic can
only be aired on a Disney-owned network. That's the way the corporate monopolists want it to work, it's the way it's increasingly tending to work, but it's absolutely not the way any informed American consumer should expect it to work by default.
Although, again, I'm aware of no basis for suspecting that anyone else is in contention for the Trek license.