Is the movie still coming out in May? You’d think we’d get a trailer soon.
Scruffy-looking untitled Han Solo film thread
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From what I've read, it's been confirmed for May.
Disney and Lucasfilm are just pains in the ass about getting it out. The production problems were a good excuse for delaying any leaked info when Miller and Lord were fired as the directors and the movie went into a new cleanup phase under Ron Howard but now that things have (allegedly) been going swimmingly since he took over the silence is deafening.
There's a fine line between avoiding spoilers and not stepping on the toes of the marketing for TLJ and just dragging your feet and being stubborn, and right now Disney and Lucasfilm seem much more the latter.
There's a fine line between avoiding spoilers and not stepping on the toes of the marketing for TLJ and just dragging your feet and being stubborn, and right now Disney and Lucasfilm seem much more the latter.
I'm not even sure I buy the whole not wanting to overshadow TLJ bit. They didn't have to go over the top about things, but December when Star Wars fans are guaranteed to be at the theatre would have been a perfect time to release a poster and a teaser. The teaser didn't even have to be much, perhaps just a few reaction shots of Han, Chewie, Lando, and one of the new characters and a flyby of the Falcon. It would have whetted the fans appetites, while not overshadowing TLJ.
I wonder what the theater rules are for that and were Disney had fallen at the end of 2017.
Also, theater owners had established new rules regarding promo materials as well. Trust me, this isn't cut and dry.
Infinity War is only due out a few weeks prior to Solo, and has had a trailer in theatres since the end of November, and indeed the Infinity War trailer was even screened with TLJ when I saw it. They could have easily had something for Solo if they wanted to.
They are only allowed two exceptions to the rules.
When were these rules put in place? Must be very recently. I remember the first trailers for Star Trek Beyond being in theatres December 2015, and that movie didn't come out until July 2016. Hell, when I saw Captain America Civil War in May 2016 the screened the trailers for Doctor Strange (released November 2016) and Rogue One (December 2016). Hell, May 2017 when I saw Guardians of the Galaxy 2 they screened the TLJ trailer. For that matter, Black Panther comes out next month, but has had a trailer in theatres since last June.
The Theater Owner Association has been tightening down on trailers and promos for the past 4 years. Again, distributors and studios are allowed two exceptions, I believe in a calendar year.
The rule of two has never ended well in the past
I saw a great post about the Rule of Two, but I liked this a little bit better. Though, now I realize that the Theater Association of America is now being associated with the Sith and I have mixed feelings on the matter.
Five months seems like a pretty small window for trailers. Haven't some movies released they first teasers around a year before it comes out?
What would the thought behind the rule be? I would think they would want to start promoting the movies early to try to get as much awareness raised for it as they can, so they can get as many asses in the seats as possible.
What would the thought behind the rule be? I would think they would want to start promoting the movies early to try to get as much awareness raised for it as they can, so they can get as many asses in the seats as possible.
Funny thing is, when I saw TLJ there were actually more commercials before the movie than there were trailers. And by "commercials" I mean things for cars, cell phones, McDonalds, Coca-Cola, and several more I don't even remember. I actually got impatient and began thinking "just get to the trailers, already." Indeed, there were only two actual trailers, Infinity War and Wrinkle in Time.
It's actually getting that way a lot these days. There are usually maybe three or four trailers, and a dozen commercials. It's especially idiotic since the "pre-show" that the theatre puts together for the twenty minutes or so prior to the start time advertised for the movie usually promoting other movies or theatre events has its own commercials. I get money is the deciding factor, and all these commercials probably contribute financially to the theatre, but it is rather ironic I find that theatres are spending less time promoting upcoming films, and more time promoting everything else.
Theaters don't really make much from the movies until late in the run when no one is going. They make money off local advertising and concessions, so it makes sense they'd want to promote that.
I'm old-school. I miss the days when movies had NO commercials other than the "buy our overpriced crap from the concession stand." They had trailers but those were fine.
It's part of the reason unless I really want to see a movie (say once a year), I just wait for it to be on DVD or TV or streaming, because at least if I'm going to watch commercials at home, I can step out and get a drink or go to the restroom and not be subjected to them, and I can sit in a comfy chair in a non-mildewy room and the snacks, if necessary are a helluva lot cheaper.
I HATE commercials at the movies.
It's part of the reason unless I really want to see a movie (say once a year), I just wait for it to be on DVD or TV or streaming, because at least if I'm going to watch commercials at home, I can step out and get a drink or go to the restroom and not be subjected to them, and I can sit in a comfy chair in a non-mildewy room and the snacks, if necessary are a helluva lot cheaper.
I HATE commercials at the movies.
I agree with this. Having a Solo trailer with TLJ would have been the best option to promote the film. I sincerely doubt anyone actually thought it would negatively impact TLJ. I'll bet the mainstream trilogy is anticipated to outshine any of these stand-alone films by Disney themselves.
I predict Solo is going to flop, and force them to rethink such future endeavors (I'm also hesitant to think Johnson's new trilogy will fare as well as the others).