Killing a show prematurely (and since DM had decent numbers for the Syfy channel, barely dropping audience compared to S2, it may well be considered premature) does send a message to potential viewers though: don't count on this channel to finish the stories it started, even if the viewership remains reasonable. Which in turn may discourage potential viewers from trying new shows on that channel, on account of anticipation that it will be cancelled anyway.Television is commerce, not art. Their job is to put as many eyeballs as possible in front of ads. If they can put a show on the air that brings in similar ratings to Dark Matter, but they get a greater percentage of the ad revenue because they own the show instead of licensing it from another production entity it would be fiscally irresponsible not to do so.
Maybe they should change their slogan to "...it's a fiscal thing!".
One has to take into account they have been trying to rebuild an image with SF fans, between The Expanse, Killjoys and Dark Matter. Cutting out one third of that may not be a great move. How long will The Expanse, their flagship show, last?
Netflix apparently has been showing some interest. They have rights to stream the first three seasons, and now with Discovery in their line-up this would be another carrot for SF fans. Any deal would need to be made quickly, though, and the various rights (Prodigy, Space, Syfy, maybe others) are probably quite complicated.Well, Dark Matter is currently streaming on Netflix. Netflix prefers the shows they carry to be 'complete'. Makes the binge watching experience worth it. I know I hate getting invested in a program, only to find that there's no ending or resolution. If I know there's no resolution or 'point' to a series, I stay away. I think this might be one instance where Netflix might step in and fund a very truncated 4th season, something similar to what Nikita received to finish up that series.