Consolidated Trailer Thread

[Rahul]

Eh, the point was that the format felt very old Trek. The whole trailer showed tons of old Trek tropes and aspects of the trusted/tired formula. It just looked shinier.

I don't hate anything about it. I just don't feel much enthusiasm. Maybe I just expected something that felt more different. To me it mostly looks like they've updated the look but kept the formula. I would've wanted them to play with and break the formula a little more. It's entirely possible they did that in the show but I can only base my posts on the trailer so far.

I feel you!
But keep in mind: Everything shown in this trailer ("we have engaged the klingons!", "beam me up" etc.) is most likely all from the pilot episode.
Which specific intent is: Get all Trekkies onboard! They're the first guys doing tv-Trek since 2004. They have to show they 'are' Trek, and get as high a percentage of old Trek fans to subscribe to that useless CBS plattform as possible. They might get more creative from there... But as of now they are still in the 'get hardcore fans excited'-phase of marketing. That can result in a bad string of Trek-catchphrases, instead of meaningfull insights...

 

[Rahul]

i find it way more problematic that, as of now, we still know nothing specific about Discovery, aka -the main setting of the show-. That's a weird marketing strategy, to say the least...

 

[fireproof78]

i find it way more problematic that, as of now, we still know nothing specific about Discovery, aka -the main setting of the show-. That's a weird marketing strategy, to say the least...

Well, it's generating conversation and random (at times reckless) speculation. All publicity is good publicity, as the saying goes.

Also, given the extremely tight lipped nature of production teams nowadays, is this surprising? I mean, its frustrating, but I'm not really surprised.

 

[jamestyler]

Me either - how much did we know about the last 'new' Trek going in?

Outwith Trek, I can barely remember any show recently giving away the plot in the way people expect Star Trek to.

 

[Noname Given]

i find it way more problematic that, as of now, we still know nothing specific about Discovery, aka -the main setting of the show-. That's a weird marketing strategy, to say the least...

It's set in the main/prime Star Trek Universe. What? You want to know the entire story plot prior to viewing the actual episodes?

 

[midnightz]

I think telling us the info on the USS Discovery will give away a major plot point of the two-episode (my own belief) season opener...

 

[{ Emilia }]

Everyone expecting it just to be updated Berman-Trek were proven wrong when the trailer came out, as I've been saying all along.

I love that you think you can deduct that from that trailer. Especially considering all the good old formulaic content in there.

 

[Rahul]

i find it way more problematic that, as of now, we still know nothing specific about Discovery, aka -the main setting of the show-. That's a weird marketing strategy, to say the least...

Well, it's generating conversation and random (at times reckless) speculation. All publicity is good publicity, as the saying goes.

Also, given the extremely tight lipped nature of production teams nowadays, is this surprising? I mean, its frustrating, but I'm not really surprised.

It's set in the main/prime Star Trek Universe. What? You want to know the entire story plot prior to viewing the actual episodes?

Naw. But look how much we are dissecting and overanalyzing everything we saw from the Shenzhou in the trailer: the look of the sets, the colours, the placement of the bridge, the nacelles....etc.
You generally want that to happen to your main setting of the show - as this should be the one more thought out, and built with higher budget. Indeed, the corridor set of the Shenzhou looks somewhat cheap.

But the idea of a trailer is to get fans familiar with the show. The main one. Not some exposition place. Imagine if the trailer of Star Trek (2009) only would have shown us the Kelvin and Cpt. Robeau and Chris Hemsworth? It would have been a catastrophe - EVERYONE would have been disappointed with the final product, because it would have been something completely different than what was advertised. So I can make no sense of it why this is the route they are going here...

 

[fireproof78]

Naw. But look how much we are dissecting and overanalyzing everything we saw from the Shenzhou in the trailer: the look of the sets, the colours, the placement of the bridge, the nacelles....etc.
You generally want that to happen to your main setting of the show - as this should be the one more thought out, and built with higher budget. Indeed, the corridor set of the Shenzhou looks somewhat cheap.

But the idea of a trailer is to get fans familiar with the show. The main one. Not some exposition place. Imagine if the trailer of Star Trek (2009) only would have shown us the Kelvin and Cpt. Robeau and Chris Hemsworth? It would have been a catastrophe - EVERYONE would have been disappointed with the final product, because it would have been something completely different than what was advertised. So I can make no sense of it why this is the route they are going here...

Call me the outlier, but I wouldn't have been disappointed. This may be due to the fact that the 09 trailers did little for me in terms of getting me excited for the film.

Secondly, the overdissection would happen regardless. It happened to the stupid TFA teaser (not trailer) in magazine articles. That trailer was parsed to its pixels.

So, no, sorry, I'll be different, and hang out in my corner, and be semi-amused by the dissection.

 

[Noname Given]

But the idea of a trailer is to get fans familiar with the show. The main one. Not some exposition place. Imagine if the trailer of Star Trek (2009) only would have shown us the Kelvin and Cpt. Robeau and Chris Hemsworth? It would have been a catastrophe - EVERYONE would have been disappointed with the final product, because it would have been something completely different than what was advertised. So I can make no sense of it why this is the route they are going here...

^^^
Actually, I disagree. the point of any trailer is to pique interest and get people talking. Hell, to a observation you made regarding ST2009 - The FIRST trailer was a shot of the skelital Enterprise under construction; and that DID get people interested and talking.

 

[Rahul]

^^^
Actually, I disagree. the point of any trailer is to pique interest and get people talking. Hell, to a observation you made regarding ST2009 - The FIRST trailer was a shot of the skelital Enterprise under construction; and that DID get people interested and talking.

But nevertheless, the tease was for the main ship of the movie. They didn't show us a skeleton of the Kelvin first.

 

[CorporalClegg]

It's most likely Yeoh/Georgiou and the Shenzhou will play a much more significant role than the Kelvin did, so that's kind of a false equivalency.

*ETA: I actually think it could end up being the focus because I'm starting to lean toward the idea Discovery is going to be the McGuffin, at least early on.

 

[fireproof78]

But nevertheless, the tease was for the main ship of the movie. They didn't show us a skeleton of the Kelvin first.

Still would have watched it.

 

[Michael]

But nevertheless, the tease was for the main ship of the movie. They didn't show us a skeleton of the Kelvin first.

IIRC, the darkened corridor of the Kelvin was actually the first image released from Star Trek (2009). It was on a viral website.

 

[Noname Given]

But nevertheless, the tease was for the main ship of the movie. They didn't show us a skeleton of the Kelvin first.

We actually don't know that for certain as yet.

 

[CaptainPete]

Well the Shenzou will get to be the main item for the two part pilot (about two hours) then it's a gone. But two hours is way longer than the Kelvin got

 

[JD]

And it could very well end up being that, but I still think we're limited by what can be shown in the trailer, in terms of:

1. What's been shot and ready to be shown
2. What can make sense to an audience with having to give too much context
3. It was being shown to the upfronts audience and was geared towards that crowd

Given that, I still hold out hope the actual show will end up being much more. In fact, we know that the show is breaking Trek format in one very major way for sure - it's ditching the episodic format that Trek was tied to for almost all of its history (even when DS9 and ENT experimented with this, they did not go to the extent we see in modern television). That, I believe, is going to give DSC a greater depth of character exploration and story complexity that will make this show seem different from Treks past. At least, that's my hope.

Yeah, I think the trailer started with the basic set up to a standard Trek story, because that is where the show will start, before it spreads out into a bigger, more expansive story than we've gotten in a Trek series before.

 

[jefferiestubes8]

CBSAA's first original series The Good Fight had a lot of promos before the premiere.

The broadcaster has shown eight promo spots in prime time for new series "The Good Fight" and 22 overall since Jan. 12.

CBS is leveraging its massive broadcast network to help new digital series "The Good Fight" get off to a strong start.

CBS has been running regular promos for the series, which debuts Feb. 19. The broadcaster has shown eight promo spots in prime time and 22 overall since Jan. 12. The report cites iSpot.tv data

http://www.mediapost.com/publications/article/293922
So Star Trek Las Vegas is August 02, 2017 - August 06, 2017 and we will expect trailers and promos there. I think by mid-August we will see the marketing blitz on broadcast, cable, print media for DSC. What I am also interested in is the International marketing Netflix will be doing or CBS doing internationally. Hopefully links to those trailers will be posted here and there is no geoblocking on Youtube to them in the USA.

 

[Tesophius]

I like that it doesn't look cheap and there's a 92% chance that I will watch it. But my fears that it's going to be dark and gritty were confirmed, which just makes it a "yet another post year 2000" sci fi show.

(I know it came out a while ago, I just haven't posted here in some time)

 

[RAMA]

Keep am eye out for the DSC trailer. Reports say it's being shown before Spiderman. As I have no interest in the movie I'm not going to see it, but hear it looks great on the big screen.