I'm not reading 34 pages of threads, so I'm guessing most of what I'm saying has been covered, but just in case....
If this show takes place 10 years before Kirk and Spock, then Spock is on the Enterprise with Pike. So the look and feel of this trailer is just all wrong. Plus, this was a time in the prime universe where different ships had different insignias. Why would Discovery have the Enterprise's insignia?
The look and feel felt wrong. It didn't have a Star Trek feel to it, and I didn't sense the optimism. If this truly is supposed to be a prequel to TOS, then the show should reflect the optimism of the original series and TNG. Star Trek is not supposed to be dark and gritty. It's supposed to be optimistic and positive.
That doesn't mean there won't be conflict and adventure, as TOS showed, but the show should be first about humanity at its finest.
Ultimately, while I would still watch this show under ordinary circumstances, I am not going to pay to watch it.